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World Information Architecture Day - SoCal

Reframe LA 

Get ready to take on some of the major problems facing Los Angeles and all of Southern California. Subject matter experts will join us to clarify the real issues facing our community while your task-at-hand will be to brainstorm and sketch potential solutions using the toolkit of information architecture. This high-energy, one-day workshop is a great way to learn through doing. Those new to the field and seasoned professionals will work hand-in-hand to share, iterate and sketch inspiring solutions. Facilitators will guide each table and offer support and encouragement to teams. At the end of the day we will reconvene to highlight amazing ideas that make the world a better place using Information Architecture.




VENUE SPONSOR: Art Center College of Design

PARKING: Information coming soon.

WIAD is organized by the Information Architecture Institute. Learn more about IAI at

950 South Raymond Avenue, Pasadena, CA 91105
From Downtown Los Angeles: North on 110 Freeway to Pasadena. Freeway will end (turns into Arroyo Parkway). Turn left at first light onto Glenarm Street. Turn right onto South Raymond Avenue. Parking lot for 950 South Raymond is on the immediate right.

From LAX Area: East on 105 Freeway, East on 10 Freeway to North 110 Freeway, then follow directions from downtown Los Angeles.

From Santa Monica Area: East on 10 Freeway to North 110 Freeway, then follow directions from downtown Los Angeles.

From North San Fernando Valley Area: East on 210 Freeway to Pasadena. Take the Delmar/California Boulevard exit (in the far-left lane). Follow signs for California Boulevard to end of freeway. At light, turn left onto California Boulevard. At third light, turn right onto South Raymond Avenue. 950 South Raymond is on the left at the end of the street (approximately 3.5 blocks down).

From Burbank/South San Fernando Valley Area: East on 134 Freeway to West 210 Freeway. Take the Delmar/California Boulevard exit, then follow directions as specified above.

From Orange County Area: North on 605 Freeway to West 210 Freeway, then follow directions as specified above.

From Hillside Campus Area: Leaving campus, turn right onto Lida Street. At first light, turn right onto Linda Vista Avenue. At light, turn left onto Holly Street. At first light, turn right onto Orange Grove Boulevard. At fourth light, turn left onto California Boulevard. At fifth light, turn right onto South Raymond Avenue. 950 South Raymond is at the end of the street on your left.

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  • Matti S

    Enjoyed meeting everyone. Wanted to invite anyone interested to come to SCALE 12x Fri, Sat, Sun Feb 21, 22,[masked] at the LAX Hilton. Full conference is only $75 and that includes many of the Friday events.

    50% off discount code for us = LAUX

    On Friday night we will have a great Keynote presenter, Lawrence Lessig, which I think you will really enjoy.

    Feel free to help organize a UX/UI BOF ( Round table discussion ) Fri or Sat nights after the sessions.

    February 19, 2014

  • A former member
    A former member

    This was an awesome event in that it gave us an opportunity to make a difference in the communities where we live while networking and sharing ideals with our peers. Many thanks to the organizers, sponsors, and volunteers!

    3 · February 17, 2014

  • Dave B.

    Had a great time as did my students. Where can I find the photos from the event?

    1 · February 17, 2014

  • Jen B.

    This was a fabulous opportunity for members of the community to work together to come up with solutions to local problems. People from all disciplines really came together and worked hard against a short deadline, I know I certainly learned a lot. I will definitely attend next year's event. Thank you to all of the sponsors for making this event happen!

    3 · February 17, 2014

  • Arthur N.

    It was one of the best meetups I've been to. Good energy from the staff & organizers running it (Thank you!), along with the people participating. I'd do it again.

    2 · February 17, 2014

  • Vic A R.

    It was awesome! So good to be in a room filled with so many talented peeps

    2 · February 16, 2014

  • Tom D

    Sorry forgot to cancel here, but I did cancel at eventbrite some days ago.

    1 · February 14, 2014

  • AJ

    Has anyone attended last year's? How was it? I'm curious on what to expect for tomorrow. Thanks!

    February 14, 2014

  • John A.

    Really looking forward to this weekend.

    Going to be great connecting with others and even better intel and data intake.

    Now if I can just figure out how to organize all the information into a sensible structure so I can be sure to have a location for the important content and that assures a smooth and delightful path to the data when needed.

    1 · February 13, 2014

  • Marcella M.

    On behalf of UXPALA we're all wishing LAUX and all attendee's a wonderful World IA Day! Good luck to everyone and special thanks to all the organizers who worked tirelessly to bring this Global event to the Los Angeles area once again!! Bravo!

    1 · February 12, 2014

  • Lara F.

    We are so excited about WIAD coming up this Saturday! If you cannot make it please update your registration on Eventbrite to allow more people to attend. ***REGISTRATION IS REQUIRED on Eventbrite***:

    In addition, your completed survey is required for entrance. Your WIAD ticket can only admit you to the event if the survey is completed and your feedback will help us design a meaningful event.


    Contact Jen with any questions: Jenny Blatz at [masked]

    See you there!

    1 · February 10, 2014

  • Matti S

    Everyone here is invited to come to SCALE 12x, So Cal Linux Expo, Feb 21, 22,[masked] at the LAX Hilton. We've setup a 50% off code for everyone in the group: LAUX ( it's a great deal, and the full pass includes most of the Friday events. )

    February 4, 2014

  • Anindita


    January 27, 2014

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