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RKS Sessions Presents Tesla Motors: Designing Disruptive Innovations

  Partner Event with The Los Angeles User Experience Meetup

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Promo code for the first 5 folks to attend for free: TESLAFIVE

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The Los Angeles User Experience Meetup is partnering with RKS + Cross Campus as they come together to present a new series called "RKS Sessions."

Buy tickets on Eventbrite » 

Join us on July 1st, 2014 for the second installment of RKS Sessions with Javier Verdura, Director of Product Design and Project Management for Tesla Motors. Verdura will give us a look under the hood of the innovative company- sharing their history, design process and where they’re headed in the future. Stick around for an up close and in depth look at one of their vehicles. 

The second event in the series, RKS Sessions brings together luminaries and ideas focused on cutting edge user-experience, brand, service and product design. A monthly design-centric event series, it is jointly produced by RKS and Cross Campus. RKS Sessions is also a forum for the design community to share their ideas.

Buy tickets on Eventbrite »

Event Program

7:00pm – 7:15 pm  | RKS Sessions Welcome Reception

7:15 pm – 8:00pm  | Introductions & Presentation by Javier Verdura

8:00 pm - 8:30 pm  | Q&A

8:30 pm - 9:00pm  | Networking


About Javier Verdura
Mexico City-born Javier Verdura graduated from Art Center College of Design with a BS in Product Design in 1991.  In 1998 he joined the then start-up firm Product Ventures, he remained there for 15 years as the Vice President of Design and Development, during his tenure he helped grow the company from 6 employees to almost 50.  His most recent position has brought Javier back to Los Angeles where he is currently the Director of Product Design at Tesla Motors. Over his 22-year career, Javier has designed everything from surgical equipment to consumer products and packaging.  He has been recognized by winning some of the industry's most prestigious awards:  3-time Red Dot winner, Multiple Good Design Awards (7) and an IDEA award.  In addition, his name appears in more than 130 patents in US and abroad. Javier's philosophy on Industrial Design: if you can’t manufacture what you create, it is not worth designing.

About RKS
RKS is an innovation and design consulting firm delivering human focused solutions with global impact. Founder in 1980, RKS utlizes design as a strategic tool in advancing clients' ability to focus on people's needs and aspirations. 

About Cross Campus 
Cross Campus is the leading collaborative, on-demand work space and business event venue in Los Angeles.  With a focus on design & user experience, best-in-class event programming, and a diverse community of innovative companies, Cross Campus has become known as "the nerve center of Silicon Beach."
Map to Cross Campus new location » 

Buy tickets on Eventbrite »

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  • Ankur P.

    Hardly anything was revealed in this program that I couldn't get from walking into a Tesla dealer and heard from a sales representative. Additionally, a Tesla dealer would've given me the opportunity to drive the car. I am a product manager with a specialty in user experience looking to enhance my skills, knowledge and relationships with fellow professionals. I came hoping to learn some tangible takeaways about the culture at Tesla, the way challenging decisions are made, how the speaker navigated a complex organization on the path to incredible growth. I didn't come to learn what is already public knowledge about a car.

    This was posted as an event in the Los Angeles USER EXPERIENCE Meetup. Not the Los Angeles SELL ME A PRODUCT AND CHARGE ME FOR THE PRIVILEGE Meetup. If this is what I can expect from an organization designed to foster conversation and education around building relationships and skills in the user experience space, I worry for that organization's legitimacy.

    July 2, 2014

  • Sara S.

    Having little prior knowledge on Tesla, I went without expectations. It was a good introduction. I was able to get process related questions answered AFTER the talk.

    July 2, 2014

  • Anthony

    I agree with Charlie, maybe Javier was nervous, but it seemed hardly insightful or in-depth about their "unique" design process, he sort of glossed over very general history and information about the company... stuff I sort of already know. I actually would've enjoyed more personal background about him and his experience as a designer.

    July 2, 2014

    • Carin R.

      I totally agree. Not sure why I paid $17 to hear what I already knew. Btw, I'm the ore who asked about their ux process.

      July 2, 2014

  • George T.

    I noticed there was a pro video camera set up there. Was that on behalf of the group? And is the video going to be online somewhere?

    July 2, 2014

  • Charlie B.

    Did not talk about design or offer any insights into the design process. This was billed as "Designing Disruptive Innovations" but this topic was not addressed at all.

    1 · July 2, 2014

  • Crystal Ehrlich, UX D.

    Awesome event.

    July 1, 2014

  • Jay

    Are we able to pay at the door, or do we have to preregister through Eventbright?

    June 30, 2014

  • Eren E.


    The Eventbrite link says the event's title is: "RKS Sessions Presents FreshRealm: Co-Creating a New Era in Fresh Food" but this page says it's about Tesla. Which one is right?

    More from EB:
    "Join us for a discussion with entrepreneur John Styn as he shares the story behind the groundbreaking fresh food delivery service, FreshRealm, and its revolutionary approach to branding, design and logistics through the principles of cooperation, collaboration and co-creation. "


    June 26, 2014

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