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UX & ROI (again)

From: Stephen R.
Sent on: Monday, March 19, 2012 2:25 PM
Time to drag out that old "dead horse" topic of UX and ROI. My favorite research on this topic is about 10 years old now, and I'm refreshing some of my pitch materials. Can anyone else point me to some compelling data?

http://www.upassoc.org/usability_resources/usability_in_the_real_world/roi_of_usability.html

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Stephen Ruiz
Digital Media Expert
StephenRuiz.com
@stephenruiz

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