Re: [ia-55] UX & ROI (again)

From: Jeff H.
Sent on: Monday, March 19, 2012 4:55 PM
Not to be too cute, but if you're giving a presentation on it, I would use a stock chart and revenue graph for Apple since the introduction of the iPhone.  Money speaks.

Jeff Hoffer
Creator of http://Poll.Do
[address removed]
(310)[masked]

On Mar 19, 2012, at 2:26 PM, Stephen Ruiz <[address removed]> wrote:

Time to drag out that old "dead horse" topic of UX and ROI. My favorite research on this topic is about 10 years old now, and I'm refreshing some of my pitch materials. Can anyone else point me to some compelling data?

http://www.upassoc.org/usability_resources/usability_in_the_real_world/roi_of_usability.html

-----
Stephen Ruiz
Digital Media Expert
StephenRuiz.com
@stephenruiz




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