QRCA SoCal Chapter
Creativity Day Mini Conference
Three Terrific Presentations
Date: Saturday, June 2, from 10am to 5:30pm
Location: Murray Hill Center West, 6080
Center Drive Suite 950, Los Angeles, CA 90045
Cost: $40 for QRCA members, $100 for non-members*
Why is it so hard to get to that Aha moment? Creativity is often misunderstood and may seem overwhelming to put into practical use. However, we all naturally follow the creative stages of preparation, incubation, illumination, and verification. Through understanding these research-based stages of creativity, you will learn how to identify and manage the stages to encourage creativity. The stage that often gets neglected or outright prohibited is incubation – yet that is the major factor in getting to that Aha moment of illumination. Come and learn practical and fun ways to best take advantage of everyone’s natural creative flow.
You’ll walk away from this session with:
- The ability to identify which stage of the creative process your project, client or workshop participants are in and how to incorporate that knowledge into your work
- Practical tools for integrating incubation into your own focus groups, interviews, and client workshops.
- An understanding of what happens to your brain during insight and how to set the stage for this to easily occur.
About the presenter: Joanne Brunn, Ph.D. brings a fresh
perspective to leaders and organizations wishing to initiate, embrace, and sustain change. She has worked as both a consultant and a senior-level manager in various industries and for both large and small organizations. Her research and experience with collaborative creativity, intuition, innovative leadership, and integrative thinking has resulted in her multi-disciplinary approach to organizational challenges and transformational change. She views organizations as living systems, which are adaptable, diverse and creative.
She is currently enjoying working with a start-up software company, being a part-time professor at Saybrook University as a faculty advisor in the Creativity Studies program, working as an Adjunct Professor in Mercy College’s Organizational Leadership program, and creating mobile apps to develop one’s creative thinking.
Collage, storytelling, photo journals – such techniques have become mainstream in qualitative research. These forms of artistic expression have given us new modes of inquiry, beyond straight Q&A. They allow us to gain deeper understanding of the human experience, tapping emotion and displaying context. But is this all there is? How can we push the boundaries of the tools we’ve got and how might we use art to develop new
ones? What other artistic modalities might we use and to what end? This presentation explores the theory and practice of art in qualitative research. It borrows heavily from the recent Sage publication, “Handbook of the Arts in Qualitative Research," and includes presentation, hands-on practicum and even some brainstorming as we explore together the interface of art and qualitative research.
About the presenter: Deborah Potts, Ph.D. recently joined InsightsNow, Inc. as the Assistant Director of CMS (Consumer and Marketing Science), Qualitative Insights and Innovation. Specializing in qualitative research, Deborah Potts is a strategic thinker whose expertise has been applied to a wide variety of marketing challenges for over 25 years, both in her independent consultancy, Deborah Potts &
Associates, and her collaborative practice, To The Max. She is co-author of "Moderating to the Max: A full-tilt guide to creative, insightful focus groups and depth interviews"; teaches at the Creative Problem Solving Institute (CPSI) and the European creativity conference, CREA; is a Senior trainer at RIVA, where she teaches the art and science of focus groups; and is a long-time member of the Qualitative Research Consultants Association. As a psychologist, she brings theory and practice from the social sciences to qualitative research. Deborah received her Masters and Ph.D. degrees in psychology from Northwestern University.
New to Projectives? This can be a great introduction or a good refresher. Come experience 90 packed minutes of over a dozen projective techniques you will be able pick and choose from when designing your very next research project! Get those respondents into their right brains and have them tell you rich stories in a matter of minutes!
As an alternative (or complement) to asking direct questions, projectives are used to
elicit the underlying emotions or subconscious drivers that influence choice. Simple exercises can pull rich responses otherwise never expressed.
In addition to walking you through an easy “how to” on each projective technique, lots of examples will be shared, along with creative tips on ways to report projective findings.
We will also cover:
* How and when to incorporate
projectives into research design
* What preparation is needed to successfully conduct projectives
* Ways to get clients on board
* How to interpret and report the results
You will leave this session with a full tool box of easy to use, proven projective techniques which are sure to help your creative approaches and especially the rich findings these bring to your projects.
About the presenter: A veteran researcher, Nancy has been assisting organizations with their marketing research needs since 1986. Nancy is an
experienced moderator, skilled listener and effective communicator. Nancy has conducted workshops on various marketing research topics including, “The ABC’s of Focus Group Research” and “Measuring Customer Satisfaction.”
Nancy served as President for the Qualitative Research Consultants Association (QRCA), an international qualitative research professional organization. Other professional affiliations include the American Marketing Association and Washington School Public Relations Association. Nancy has a BA from Lewis & Clark College in Portland, OR.
Qualitative Research Consultant Association (QRCA) is a not-for-profit association of consultants involved in the
design and implementation of qualitative research in its many forms.
Our goal is to promote excellence in the field of qualitative research by pooling experience and expertise to create a base of shared knowledge.
If you are interested in attending, contact: Jay Zaltzman [address removed]