This Weekend - Eric Reiss, Celebrated Author and Usability Expert, to Conduct Two User Experience (UX) Workshops in Los Angeles

From: Crystal Ehrlich, UX D.
Sent on: Tuesday, October 9, 2012 12:02 PM

Eric Reiss, Celebrated Author and Usability Expert, to Conduct Two User Experience (UX) Workshops in Los Angeles this Weekend

World-renowned usability expert Eric Reiss is conducting two limited seating seminars in Culver City in this weekend. These highly-regarded workshops teach business professionals the science of usability which ensures that websites, applications or physical products do what they are supposed to do and that their users can succeed with whatever tasks these products are designed to help with.

“Eric Reiss Workshop: Usable Usability — Lean UX starts right here” will be held Saturday,
October 13th

This eye-opening half-day workshop teaches how to create lean UX. It is designed on Reiss’
principles of building usability based on the three E’s: Ease of use – the product does what the
user wants it to do; Elegance and clarity – the product does what the user expects it to do; and
Empathy - understanding and addressing the needs of the users. Attendees will learn a method
for evaluating and improving products and services in a truly lean and agile way – a way that
has proven successful with clients, business students, and seasoned usability professionals alike.
The program even offers a hands-on technique for individuals within a large organization to
carry out guerilla-style usability hacks that show the value of usability to the people in charge of
budgets. Reiss will sign copies of his recently published book, Usable Usability: Simple Steps for
Making Stuff Better after the Usable Usability — Lean UX starts right here workshop

“Putting the content into content strategy – effective writing for interactive media” will be
held on Sunday, October 14th


In this four-hour workshop, Reiss will teach attendees how to create findable, scanable,
skimable, and readable on-line content that creates understanding, builds trust, and increases
conversion rates. Topics include: Why writing for the web is different; Navigation - it’s about
labels, not graphics; How to build shared-reference for your audience; The importance of
core content descriptions; How to use contextual navigation (locally relevant links); What is
information architecture from a content-provider point-of-view; What is responsive content
from a reader and device point-of-view; and How to build landing pages and conversion funnels
that win customers.

Both outstanding workshops are scheduled from 8:00am – 12:00pm at NextSpace in Culver City.
Reiss will sign copies of his recently published book, Usable Usability: Simple Steps for Making
Stuff Better for those attending the Usable Usability — Lean UX starts right here workshop.
Pre-registration is required for both workshops. For additional information and registration
information, please go to:

About Eric Reiss:
Eric Reiss is CEO of the Copenhagen-based FatDUX Group ApS, an international user-experience
design company headquartered in Copenhagen, Denmark. He has also lectured on design
principles at the Bauhaus University in Weimar, is a former Professor of Usability and Design
at the IE Business School in Madrid, and serves on the advisory boards of several universities
and institutes in both Europe and the United States. His Web Dogma, a design philosophy
that transcends both fashion and technology, has been adopted by 1000s of developers and

Our Sponsors

People in this
Meetup are also in:

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy