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RE: [ia-55] User Testing Vs. Focus Groups

From: user 5.
Sent on: Tuesday, June 11, 2013 11:27 AM
I can see two potential ways this could go wrong. #1 - Focus group instead of one-on-one #2 - 10 users is quite a few to handle in one group.

You will either have people competing to talk, or simply agreeing with what others say.

I would think you could lessen the "herd mentality" by breaking it up into several smaller groups, at least. 10 is a lot of voices to hear at once.

-Steve


Subject: Re: [ia-55] User Testing Vs. Focus Groups
From: [address removed]
To: [address removed]
Date: Tue, 11 Jun[masked]:22:20 -0400

User testing is not useful by focus group.  User testing should be one-on-one, task focused.  Steve Krug offers some amazing guerrilla tips on how to do user testing.  Focus groups are more useful for requirements gathering and priority-setting.

I could say more, but it's probably best not to get me started this morning.  --lynn


On Tue, Jun 11, 2013 at 11:03 AM, Thomas Donehower, Dir UX at Xi <[address removed]> wrote:
Hi, 

Does anyone have any thoughts about best practices for focus groups? I've done a lot of one on one user testing, but have not conducted a lot of focus groups. We're basically showing a prototype application to a target group of users, about 10, via WebEx. 

I'm concerned about "group think" and "mob rule" type comments as we review the application. 

Any thoughts about how to best show the application and which questions to ask to get the most valuable feedback from the group? 

Best,  

--
-Tom





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