Strategies & Tools for Online Marketing That Attracts Clients

Join us to learn how you can stand out and attract more clients! Networking starts at  6:30 p.m., the presentation at 7 p.m.

Our speaker is the multi-talented Cole Watts, Search Engine Optimization (SEO) Campaign Coordinator and Social Media Champion for TheeDesign Studio, an international award-winning web design and Internet marketing company in Raleigh.  He helps companies develop comprehensive SEO and Internet marketing plans that increase their online visibility and connections with prospective customers.

Cole is passionate about online technology and marketing. He is certified in Google Analytics and experienced with multiple social media platforms, including Twitter, Facebook and YouTube.  His skills include content creation, social media management, blogging, online video creation and PPC advertising.

During his presentation, you will learn:

- History and overview of Internet marketing

- Overview of SEO and how it works

- SEO tips and tactics

- Overview of Google Analytics to help you increase your business

- SEO tools and analytics

- Tips for Google Analytics

- The future of Social Media: what it means for you and your website.

Cole is an active community volunteer. He manages the websites for the Triangle Interactive Marketing Association and ProductCampRTP, an event for product managers, product marketers and other marketing professionals to learn from each other. He also managed the sponsorship and giveaways for the 2013 Telethon for the Food Bank of Central & Eastern North Carolina.

You can check out Cole’s personal blog on advertising, online marketing, social media and technology and also sign up for The Triangle 7 newsletter, Cole's take on the best networking, business, drinking and food events in the Triangle.

When he’s not keeping up with the latest trends in technology and marketing, Cole hikes in the North Carolina mountains and explores the town of Raleigh.  He is a passionate sports fan who fervently hopes that one day his Oakland Raiders will win the Super Bowl Championship.

Learn more about Cole at



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  • Mary Ann B.

    This was so much fun! Thanks to Cole Watts for sharing his in-depth expertise on SEOs, online marketing, Google tools and so much more. He answered ALL of our many, many questions on related topics.

    August 22, 2013

  • Cyn M.

    Hope it was awesome Cole. Sorry I was not able to stay longer.

    August 22, 2013

  • Cole W.

    Looking forward to speaking!

    1 · August 21, 2013

  • Lea-Ann B.

    Hi Mary Ann,
    I just got back to Raleigh and missed the cut off! Is it possible to still attend?

    August 20, 2013

    • Mary Ann B.

      Your timing is perfect. I just learned of someone who RSVPed Yes but will not be able to attend. Looking forward to seeing you!

      August 20, 2013

    • Lea-Ann B.

      Yay! See you tomorrow!

      August 20, 2013

  • Mary Ann B.

    Hi Stephanie,
    Cole's talk will not be directed to a specific skills level because we always have a range of skill levels represented at our meetings. So, you will come away with useful tips for getting noticed online, but ICAers who are more advanced will have their questions answered as well. With your background and experience, you have the potential for great success, however, there is a business/marketing side to freelancing. If you come early enough for networking, you can benefit from talking with others. For example, Michelle Gower, an excellent small business trainer, is planning to attend. Hope this is helpful.
    Mary Ann Bella
    Organizer, ICA-Triangle Meetup

    August 6, 2013

  • A former member
    A former member

    Hello again, I wanted to add to my comment when I rsvp'd...For over two decades I have worked in the field of molecular biology as a research scientist. However, over the past years I have transitioned to working part time while being a stay at home mom of two children. I wish to educate myself on how to use my skills in a different way. Surely there is a way for me make money on line other than the crazy ads I see that are no doubt scams...and not with silly videos where you hope to get 'hits' and then advertise? I'm not sure if I really qualify for this class...if it's designed for a more advanced student then I probably shouldn't attend! My background is mainly hands on in the laboratory but I do have experience writing papers, client reports, standard operating procedures, etc...What do you think? Please be honest, I'm not easily offended :) Steph

    August 6, 2013

  • Lindsay S.

    This is the day after my Grad semester starts, but I hope to make an event soon....

    July 26, 2013

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