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Tips for using the power of LinkedIn to build your business and career

What’s your LinkedIn I.Q.? Many people think of LinkedIn as a résumé site, but the potential for this social media network is so much greater. LinkedIn gives you direct access to a global community of 600 million business professionals, including executives from Fortune 500 companies. The fact that your LinkedIn profile shows up on the first page when someone Googles your name illustrates the search engine ranking authority of LinkedIn. What comes up when people see your profile? Are you using the power of LinkedIn to build your business and career? Since 2006, Martin Brossman has taught thousands of people how to leverage LinkedIn and accelerate their career and business growth. During this meeting, he will teach you how to avoid common mistakes and get the maximum benefit from LinkedIn. Martin will also provide a working knowledge of Inside919.com, an important online network of more than 1900 small business in the 919 area code. You will learn: • 5 common mistakes to avoid on LinkedIn • How to increase your search engine ranking • An orientation to Tweet, Wordpress, BlogLink, SlideShare, Box.net and other aps • Why you should use the Groups, Answers and Status features on a regular basis • How you can become an authority figure in your industry • How to use keywords that help others find you • How to know who’s looking at your profile • How to tap into your network for introductions to 2nd and 3rd tier connections • What to include in your updates. About Martin Brossman: He is a success coach, speaker, trainer and author (www.coachingsupport.com), who specializes in teaching new social media skills. Martin’s 20 years of experience, IBM background and computer skills support his ability to create and teach new Internet communications, such as blogging, podcasting and on-line networking. He offers consulting on how to generate profitable alliances by maximizing face-to-face and online presence and managing “the conversation of you” on the Web. His personal interests include social issues, camping, hiking, meditation, travel, Amateur Radio, close-up magic, relationship issues, ManKind project, personal development, the electric Bass guitar, humor and spending time with his beautiful wife. Beverages and hors d'oeuvres from 6:30-7:00 p.m. Presentation from 7-8:30 p.m

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  • Mary Ann B.
    ICA President, Organizer,
    Event Host
  • Cindy T. +1
    Past ICA VP of Marketing
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