How to connect social media and marketing for greater impact

Social Media should not be viewed as a stand-alone task….incorporating social media into the entire digital marketing campaign and business culture will get more traction for your efforts….~ Kim Adamof

During recent ICA meetings, we have learned the importance of social media to our work.

Join us as Kim Adamof outlines a strategy for connecting marketing and social media to magnify your message and help you get found by Google.

Kim will discuss how to create content for the five top social networking sites: Facebook, Twitter, LinkedIn, Pinterest and Google+. Her knowledge and understanding of how people socialize can help you build online relationships that attract clients.

She will explain how to reach the hearts and minds of your current and prospective clients - no matter when or where - or who they watch, read, listen to, or download.

Kim is a social media coach, trainer, content strategist and inbound marketing consultant at Raleigh Inbound Marketing

She founded her company in 2011 to help small and medium-sized businesses take the guesswork out of attracting new clients. Her own clients are business owners and marketers who want creative ideas for implementing social media in their marketing mix. 

As a Certified Inbound Marketing Consultant, Kim uses search engine optimization, content marketing and social media to build engaging communities that come to you. She turns disjointed marketing efforts into smooth connected campaigns that help her clients become known and hired for their expertise. 

During her talk, you will learn how to connect your social media and marketing plan – and increase your chances of getting found by Google.

You will learn:

• How to create a connected social media and marketing strategy

• The cultural differences in Facebook, Twitter, LinkedIn, Pinterest and G+

• How to identify where your audience lives online and how to reach them

• How to determine the right choices of social media for you

• How to easily generate content to attract more business.

In addition to spending time with family and clients, Kim’s interests include learning the newest technology, reading, cooking and running.


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  • Mary Ann B.

    Kim, I'm really looking forward to this workshop. Your presentation at our ICA meeting helped me understand how, when and why to use multiple social media platforms to magnify a message. This workshop will build on that base of knowledge. Thank you!

    June 2

  • Kim A.

    Just wanted to let you all know that June 3rd I'm hosting an online event with Richard Averitte who is the person I worked with on The RealTailgate Campaign. He's going to talk about the campaign from his perspective and break it down for you as well so if you weren't able to attend last week, you can check out this workshop at https://plus.google.com/u/0/b/10...­ It's free.

    May 26

  • Lindsay S.

    I went into O'Malley's and into the door on the left (like the directions to meet said) to the room we were in last time. Am I at the right place or is it really at the grocery store?!?

    May 21

    • Mary Ann B.

      Hi Lindsay - So sorry about the mix-up. We'll be back at O'Malley's in June. Hope to see you then.

      1 · May 23

  • Kim A.

    Thanks for having me last night to speak. I forgot to mention that if anyone would like to be a guest blogger for my website or have me write something for your site, please contact me. Best of luck to everyone with your business.

    May 22

  • ginny

    It was very good and I took three pages of notes.

    May 21

  • Greg ".

    Looks like an awesome agenda. Sorry I can't attend the meeting Wed. I need to do more of this or get some help from one of you.

    May 20

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