Web surfers have a short attention span. Your copy has only 30 seconds to engage visitors before they move on. “Confuse or bore them and you’re toast,” says Tracy Needham, our April co-presenter.
During our April meeting, you will learn:
• how and why writing Web copy differs from writing for print
• how to write effective copy for the Web
• how to use your website to attract new business.
Tracy is a copywriter and writing coach for entrepreneurs. With more than 12 years of marketing writing and strategy, she knows how to write copy that gets a prospect’s attention, keeps it and compels them to take action.
Tracy knows that words can make or break a sale. “There’s both an art and science to crafting copy that gets RESULTS,“ she says. “You have to know exactly what to say, when to say it and how to say it.” You can learn more about Tracy at http://www.compellingcomm.com.
In addition to Tracy, we are also delighted to welcome Kala Ambrose as a co-presenter.
Kala is an author, national columnist, inspirational speaker and host of the Explore Your Spirit with Kala Radio and TV Show. Her personal blog, Kala's Bohemian Blog, is read by 300,000 people each month and is a featured blog sold on Amazon Kindle and syndicated through AllTop.
Kala writes for the Huffington Post, the Examiner and a variety of magazines and presents workshops nationally on the Mind/Body/Spirit connection, including Auras and Energy Fields, Developing Business Intuition and Wisdom Teachings at the Omega Institute, John Edward Presents Infinite Quest, the Learning Annex, LilyDale Assembly and Daily Om.
She is the author of the award-winning 9 Life Altering Lessons: Secrets of the Mystery Schools Unveiled (Reality Press 2007), Ghosthunting in North Carolina (Clerisy Press 2011) and The Awakened Aura: Experiencing the Evolution of Your Energy Body (Llewellyn Worldwide 2011).
Kala’s radio/TV program features world-renowned authors, artists, inspirational speakers and researchers. The guests in her archive of 350 shows include such diverse personalities as singer/songwriter Helen Reddy (I Am Woman), author John Gray of (Men Are From Mars... and Why Mars and Venus Collide), medical intuitive Dr. Norm Shealy, author Dr. Judith Orloff (Positive Energy) and astronaut Dr. Edgar Mitchell. Learn more at www.ExploreYourSpirit.com.