Featuring Lea-Ann W. Berst, founder and principal consultant at Sleddogg Marketing Management
Freelancers, especially creatives, typically shy away from “selling” themselves to get new business, but there is another way to meet potential new clients.
Lea-Ann Berst, a global marketer for more than 20 years, will explain how you can use event sponsorships to build relationships with prospects and influencers, while simultaneously improving your visibility and standing as a good citizen in the community.
Freelancers - no differently than corporations – need to develop strategic marketing strategies to grow their business, she says.
Drawing on her vast experience and co-sponsorship of the “My Big Fat Secret” postcard campaign at Raleigh’s SPARKcon arts fest, Lea-Ann will explain the how-tos, dos, don’ts and benefits of using such activities to build your business. (SPARKcon, an annual event to celebrate creativity, is being held Sept. 13 to 16 in downtown Raleigh. A similar event is taking place in Durham.)
You’ll also learn the secret to success when things don’t go as planned – a lesson learned when she was tasked with helping an Olympic sponsor use its sponsorship to grow its brand.
Lea-Ann founded Sleddogg Marketing Management in 2001, after first gaining 15 years of experience in the corporate world. Her clients come from a variety of industries: technology, e-learning, retail, events management, health and wellness, and others.
Companies such as Lenovo, GSK and Expertus have called her for help in figuring out what sets them and their products apart, and how to communicate that distinction to their markets.
Lea-Ann is a frequent guest lecturer and judge for international marketing award programs. In 2011 the Triangle Business Leader recognized her with a Women in Business award for significant accomplishments in business and community service. Learn more at www.sleddogg.com.