Engaging Leads And Customers Through Effective Email Marketing

If done properly, email is one of the highest converting marketing tactics you can use. But many marketers are not maximizing it's potential for lead nurturing, sales conversions and current customer engagement. 

Join us as Hubspotter Rachel Sebell joins us IN PERSON to teach us the ins-and-outs of creating amazing email campaigns that drive more lead conversions and effectively engage current customers.

Rachel will be covering:

• Creating stellar lead nurturing campaigns for every stage of the funnel

• Driving traffic and leads with Newsletters

• Building your email lists

• Targeting a local audience

• Optimizing existing campaigns

... and more! 


We also are featuring FREE LUNCH sponsored by Savvy Panda.

Don't miss this great opportunity to learn how to evolve your lead and email marketing campaigns and network with some of Wisconsin's top Inbound Marketers.

But space is limited - We only have 35 spots total, so save your spot now! 
[and tell your friends].

___________

Agenda:

• Lunch and Networking 11:30AM - 12PM

• Presentation 12PM - 1PM

• Q&A & Networking 1PM-1:30PM

___________

Joining Us In Person! Rachel Sebell [@rachsebell]
Principal IMC Team Lead at Hubspot

Rachel Sebell (a.k.a. Rach) is a the Principal IMC Team Lead working with nonprofit, education and small businesses. Rach helps these businesses get found online and increase lead conversions. She also coaches and trains her team members to provide top-notch consulting services and to improve the service offerings for HubSpot's customers.

Rach began her career at HubSpot as a Support Engineer, assisting HubSpot customers with implementing inbound marketing techniques and resolving technical issues with their HubSpot subscription. Rach joined HubSpot's consulting team in the summer of 2011 and cofounded the HubSpot Nonprofit/EDU team. She has successfully developed innovative ways to apply the inbound marketing methodology to Nonprofit/EDU customers.

Rach is a graduate of Babson College's MBA program with 6+ years of experience in marketing in the Nonprofit/EDU sector.

When she's not consulting or working with her team, she enjoys yoga, rock climbing, gluten-free cooking and being an artist.


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  • Tammi B.

    How can I get the presentation from today?

    November 14, 2013

    • A former member
      A former member

      I'll get it from rachel and post on the comments, give me 1-2 days

      November 14, 2013

  • Aaron S. Robertson, M.

    Really got a lot out of it. Looking forward to attending future events sponsored by this group.

    November 14, 2013

  • A former member
    A former member

    Some great new tips and reminders of best practices. Loved the questions!

    November 14, 2013

  • Zach B.

    Great discussion, fueled by a presentation with a lot of quality information.

    November 14, 2013

  • Zach B.

    Hey everyone! I'm excited for the meetup today, should be fun! This is not completely related, but if anyone coming today does Google remarketing I have some questions I'd like to ask you. I'm having a few technical issues that I'm hoping someone can help me figure out. So, please if you do remarketing come find me or DM me on Twitter @HeyBeardsly. Thanks, I'm looking forward to seeing you all today.

    November 14, 2013

  • David O.

    looking forward!

    November 12, 2013

  • A former member
    A former member

    I know Rachel is working on her presentation now... does anyone have anything they would like to see in it specifically. Some questions? Let me know, otherwise come with questions. :-)

    October 18, 2013

    • Andrea T.

      I'd like to hear her take on:

      -What kinds of engagement metrics should we be looking at to evaluate success?

      -When to hand nurtured leads off to sales

      1 · October 21, 2013

    • Peter C.

      It would be great to see any eCommerce and product oriented examples, best practices, and utilizing work-flows through various product launches.

      1 · November 7, 2013

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  • HNI

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