Inbound Marketing Day 2014

Inbound Inspired: Insight to Supercharge Your Marketing

Whether you’re an Inbound Marketing Ninja or just looking to get started with a content strategy, Inbound Marketing Day is designed to inspire insight and discussion into today’s hottest inbound marketing topics.

 Focusing on tactics and best practices, Inbound Marketing Day brings together industry experts and the community to provide you with the skills to succeed in digital and inbound marketing.

Learn more and buy tickets here.

The Schedule

Morning All-Star Talks:

Opening Keynote: The Science of Inbound Marketing [8:40 - 9:40AM] Dan Zarrella [@danzarrella], Social Media Scientist at Hubspot

Creating Content Marketing Landing Pages That Convert [9:40 - 10:20AM] 
Oli Gardner [@oligardner], Co-Founder of Unbounce

Brain Based Marketing - Using Neurology to Influence Behavior [10:30 - 11:10AM] Luke Summerfield [@savvyluke], Director of Inbound Marketing at Savvy Panda

 A Different Approach to Video Marketing [11:10 - 11:50AM] Ezra Fishman [@ezrafishman], Director of Marketing at Wistia

Lunch + "Tactic Talk" Round Tables [11:50 - 12:50PM]
Each lunch table will have a specific Inbound Marketing topic in discussion and one expert leading discussion. From SEO to Lead Nurturing to Content strategy, you'll be able to get into some great discussions over a delicious lunch. 

Afternoon All-Star Talks:

Selling Your Sales Team on Inbound [1:00 - 1:40PM] Mike Natalizio, CEO at HNI & Andrea Terrell [@andreatarrell], Marketing Director at HNI

Keyword Research for Conversion Marketing [1:40 - 2:20PM] Kathleen Garvin [@Kathleen_Garvin], Director of Content Dev at SEMRush

Community Talks:  [2:30 - 4:20PM]

Strategy Track:
Crafting Rich Personas for Stronger Content Plans - Greg Linnemanstons [@greglinn] - President at Weidert Group

How to Measure the ROI of Inbound Marketing - Gabe Wahhab [@gabewahhab] - Founder of Savvy Panda

The Top 4 Content Marketing Challenges and How to Overcome Them - Evan Carothers [@docalytics] - CEO of Docalytics

Attract Track:
The Future of Inbound Marketing is S.I.M.P.L.E. - Jeff Coon [@milwaukeedesign] - Partner at Stream Creative

Creating and Promoting Compelling Content Through BloggingScott Offord [@offordscott] - Director of Marketing at Orion Group

Convert Track:
[title TBA] Conversion Rate Optimization & UI/UX - Clay Konner [@clayewi] - Director of Design & User Experience at Top Floor Technologies

 More speakers being accounced as we get closer. Want to Speak? Submit and vote on topics here!

Ask an Expert Q&A Tables & Closing Remarks [4:30PM]
Open Q&A session with all of the expert speakers of the day. Ask them specific questions to help improve your marketing program! 

Cocktails and Networking
Let your hair down, have a drink and get to network with marketing professionals including all the speakers and other attendees


Learn more and buy tickets here.

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