Christopher O'Donnell and John Nagro will be traveling from Hubspot headquarters in MA to discuss marketing intelligence, automation and smart content.
Christopher O'Donnell, Director of Product Management, HubSpot
Are you ready to go beyond the basics with lead nurturing to drive increased customer conversions? If so, then this session is for you! Move beyond basic drip email marketing and create a richly segmented, automatically nurtured and highly engaged contact database. Foster personalized and targeted interactions between your leads and your company. Done right, these advanced nurturing techniques are a stellar way to make marketing that your customers will love.
Christopher O'Donnell - Hubspot - Director, Product Management
Bio: Christopher O'Donnell is a technology products strategist, designer, and evangelist. Christopher joined HubSpot as a part of the Performable acquisition in June of 2011. Prior to joining Performable in Fall of 2010, Christopher managed a team of designers and product managers serving the largest customers in the world: our nation's various military and intelligence organizations. Simultaneously, Christopher started and drove a content-driven social media marketing effort that today boasts over a million readers. Prior to working in online marketing and product development, Christopher operated a music production business, where he put his B.A. in Music from Brown University to good use.