Inbound Marketing Milwaukee - A Hubspot Users Group Message Board › Creating Free Ebook offers, etc.
Can anyone speak to the process of creating these free offers (which appear to be the core of much of the marketing)?
I am wondering if people have experimented with obtaining pre-written reports that offer value to our target markets and personas?
Do you find that useful? Any ethical problems if proper attribution is given?
Alternatively, has anyone found a good "formula" for creating this material?