Chicagoland InDesign, InCopy and Acrobat Meetup Message Board › 2013 - A Pivotal Publishing Year
Regardless of what type of publication we have a hand in creating, we're going to need a publishing strategy for reaching current and potential readers in the media of their choice. Are we currently creating print layouts and then "pushing out" a PDF snapshot with no bonus material for electronic versions? Are we building an independent electronic subscriber base for mobile-device users?
Are we still struggling with the concept that ePUB versions of some publications are inferior to the print versions, because they may look different? How can a subsidized publication like an alumni or technical magazine capitalize on the demand for PAID electronic content?
All of these questions will need to be answered publicly for your readership this year. If your print circulation, page count or advertising revenue has declined during the exponential increase in demand for content, you can't blame the technology.
Contrary to popular belief, you don't need to invest in extensive app development to expand your readership. Remember, we also need to increase the reader base beyond those with the "right kind" of mobile reader. An INCLUSIVE plan will allow subscriber-ship for all, even those that prefer desktop electronic reading. This also means the those who have limited budgets can create a profitable plan.
It is possible to satisfy all markets with exactly the same budget that you now devote exclusively to print and "static" PDF reproduction. Here's a personal favor I ask. Review this video that encapsulates the mechanics and strategy of ePUB production - http://youtu.be/mDaVE... and share it with your production colleagues. Let me know if this sounds good, or even more important, share why this will never work for you our your organization. We can schedule a meetup around the discussion.