Denver, COUSA 80222
July 5, 2011
Content strategy: the art of making content — particularly online content — compelling, easy to use, and profitable.
Strength in numbers. I'm in a rather niche industry, and I'm constantly in need of knowing other talented professionals with areas of expertise not my own, such UX, design, web development, etc. Plus, my wife is a member of this group and has found it to be very engaging, helpful and fun.
I am a local content strategist working with advertising, interactive and publishing firms on how to execute successful, trackable and compelling content marketing programs. I just went independent in May with my own company, Headwaters Content.