This is an on-site class taught by Indiegogo's Kate Drane through Education @ PARISOMA. To attend the class in SF, register at http://funding-5-common-crowdfunding-mistakes.eventbrite.com/
About This Class
Crowdfunding is the raising of funds from people who have passion about your idea. This often includes giving back a reward or “perk.” Crowdfunding is not a new concept (did you know To Kill a Mockingbird was crowdfunded?), however with the help of new technology, crowdfunding is becoming the go-to way for people to get their ideas and businesses off the ground. But how does it work? And how can it work for you?
As a tool that harnesses the power of your network (and beyond), a crowdfunding campaign can do a lot more for you than just raise money. It is a great way to address a lot of questions entrepreneurs face when getting off the ground, including:
Gauging demand and mitigating risk
Testing your marketing
In this class we will explore some of the misconceptions and common mistakes made by first-time campaign owners through examples and data. We discuss methods for avoiding early mishaps as well as best practices for seeing a successful campaign through to the finish.
You will leave the class ready to craft a successful crowdfunding campaign.
"(Kate had) very good concrete ideas for optimizing your Indiegogo campaign. First hand knowledge of the system and behind the scenes knowledge."
About Your Teacher
Kate Drane believes in the power of "we" over "me." Crowdfunding is a perfect demonstration of this. Last fall she ran a campaign for her small business The Can Van, which helped her to hone her skills and understanding of crowdfunding. Additionally, she is lucky enough to live and breathe crowdfunding everyday in her day job as an Engagement Lead for Entrepreneurship at Indiegogo. Every week she interacts with dozens of entrepreneurs and community leaders to train them how to use this resource more effectively. In addition, she is an organizer of SoupSF, which brings crowdfunding to the community level, connecting great local projects directly with their neighbors who want to see it thrive.