Meetup: Producing, Distributing and Marketing Audio and Video Podcasts

From: Gerry G.
Sent on: Tuesday, March 18, 2008 12:15 PM
Producing, Distributing and Marketing Audio and Video Podcasts

Our presenter is member Marcelo Lewin, The Digital Media Dude.

Marcelo lives new media. He is a podcaster, videographer, blogger, web developer, SEO specialist,
social network junkie and digital photographer. His podcast, Digital Media Quick Tips, is
on iTunes Technology Top 100 most popular.

Sample podcasts can be seen and heard at My Entertainment News

Spring to do list: *Redo Website *Search optimization *Set up analytics *Call

DataGrant Productions in an alliance with is looking for content creators, including bloggers, video makers and podcasters. Get in touch with Gerry Grant if you are interested. [masked]

How can you do it?

Marcelo is going to share the latest in new media creation including video and audio podcasting.
Learn why you should podcast, how to podcast, the business side of podcast, how to market
your podcast and most importantly, HOW TO MAKE MONEY podcasting. Join us for a fun
and informative night!

Meeting Fee: $15.00 for guests; $5.00 for students and Media Communications Association members. Pay at the door.
Please bring plenty of business cards for networking and raffle.

The SAC Digital Media Center is a unique partnership between, Rancho Santiago Community College District, Santa Ana College, the City of Santa Ana and US Dept of Commerce. It includes a business incubator for Media/Tech start-up companies, state of the art studios and post-production facilities for education in video, music and graphic arts/animation as well as Public Service Institute business seminars.

The Digital Media Center (DMC) of Santa Ana College is not on the main campus! It is a modern freestanding building on Bristol St at the corner of Wilshire only one block north of Edinger (and Mater Dei High School.)
FROM THE 5 Fwy: exit onto the 55 Fwy heading south toward Newport and take the second exit onto Edinger. Turn Left (west) and follow Edinger about 3.2 miles to Bristol. Turn right onto Bristol and turn left at Wilshire (next traffic light) and turn into the DMC lot.
FROM THE 405 Fwy: Exit onto Bristol and drive past South Coast Plaza aprox 3.5 miles crossing MacArthur, Warner and Edinger. Turn left at Wilshire and turn into the DMC lot.

FROM THE MAIN CAMPUS of SAC at 17th street and Bristol, head south on Bristol toward South Coast Plaza. About 2 miles at the corner of Wilshire turn right into the DMC.

Light dinner and refreshments available before the meeting.
$5.00 for MCAI members and students; $15.00 for guests. Pay at the door.

Internet Marketing - Podcasting Search Optimization
By Gerry Grant

Podcasting is a fairly new term which was coined in 2004. Fusing two words: iPod and broadcasting together we have what we call podcasting. What is being listened to has been around since the mid nineties in various forms but not as convenient as it is now due to the ability to subscribe and automatically download them. However, it doesn't mean that you can listen to a podcast only on an ipod, instead you can listen to podcasts on any other portable player including a desktop computer. Today podcasting is becoming an ever increasing rage both among everyday users and business.

Audio-blogging, audio magazines and web-casting are some other terms that have been used to describe podcasting. Those who create podcasts are called podcasters and podcatchers are the people who regularly look for new podcasts and also download them. Podcatcher is also the software that is used to find and download the podcasts. Over the years podcasting has evolved as a new medium for broadcasting. Nowadays, many businesses and corporations use podcasting as a means to widen their business horizons by finding new and larger markets. The podcasts can surpass the traditional broadcasting and advertising limit and can provide big and small businesses to make their presence felt all over the world.

Marketers now are provided with simple but widespread promotional opportunities offered by podcasting. Besides, podcasts can also be used as educational tools by companies for providing training and information to their employees. With the help of podcasting the businesses are able to concentrate on niche markets. By including targeted content in the podcast, the business can address the specific taste and demand of the people thus making them equipped with greater knowledge that could literally help them gain business dominance. The main reason that podcasting is becoming a flourishing endeavor is due to the fact that people have more control over the things that they listen to, besides the freedom to take their favorite programs home. According to a study, the podcast audience growth is expected to be something around 75 million by 2010.

So there is a need to optimize the podcasts to make it easier for the pod search engines to index them allowing people to find what they want. Therefore in order to be a successful podcaster, your podcasts should be provided regularly with important information that is aimed at a targeted audience.

Here are some podcast optimization tips and techniques:

Research the targeted keywords

Which terms are you targeting and how often are they searched? Do this before you create the podcast so you will know what keyword phrases to say during the podcast. For instance if you were creating a podcast on branding and brand identity it is better to include the keyword marketing instead of branding because marketing is searched a lot more often.

Put the Podcast into a blog

By placing the podcast into a blog you can write content for if with the targeted keywords. By doing this you are giving the search engines a lot more to work with. Be sure and optimize the blog with custom title and description tags. If you mention another blog link to it and you will show up in their logs so they will know about you.

Stick to a single feed

Many a time the podcasters make a podcast, but after a while they go and make a different content management system, that promotes a new RSS feed. It would lead you nowhere. So to make your content easily accessible, you should only promote one feed. If you are putting the podcast into a blog create a separate feed for the podcast. Feedburner, which is now owned by Google works well for this. iTunes, Google Reader, My Yahoo! and Miro, make up 75 percent of the audience. The rest of the market share is fragmented.

Optimizing the audio file

There are many users who listen to a podcast on their computer or an MP3 player. Therefore, it would also be smart to optimize your audio files accordingly for the different players. Take the time to fill in the Meta data information using the keywords.

Make your pages findable

Optimize a landing page and the category page for every episode of your show. Also, you should give out subscription information on the landing pages. The blog can act as the landing page for the show.

Include only valid feeds

By using feed validator tools you can easily validate your feeds be sure to add iTunes/Meida RSS extensions.
W3C Feed Validator Tool

Include transcript or summary

Depending on the total time span of your show create a transcript. You can use a transcript service. If you don?t create a transcript you can have a short summary on the landing page or the blog.

Forums and Blogs

Participate in forums and comment on blogs for related subjects with a link back to your podcast homepage or the one that is relative to the forums and blogs your have left comments on.

Social Networks

Create social network profiles for the show and yourself. Podcasts on social network: NPR has a Facebook application that allows users to embed the NPR player onto their FB page. It?s exposing people to podcasts who didn?t know what they were before.

Cause Marketing

Do well by doing good to make the world a better place. Find and promote a cause that you like and that your subscribers will relate to. A sample of this on Facebook is the Pink Ribbon button. A good place to get started is at FreeCause.

Be Consistent

Most RSS feeds are set to show only the last three days so you need to put something out on a regular basis. It is better to keep them short and produce more than to have one long one just once per week. By following a consistent format the listener/viewer will know what to expect.


For advertising, marketing, and public relations, podcasting can be recognized as a valuable tool. The focus of your podcast has to be on providing quality content that could engage the user. Your main aim through a podcast would be to make the listener subscribe to the podshow and download the episodes on a regular basis.

Gerry Grant CEO/Founder, an Orange County Internet Marketing Company, has been actively involved in search engine marketing since 1994. Gerry writes the SOMReport, My Entertainment News, DataGrant Venture Capital News and Buy a Car Review.

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