Networks

Introduction

Over 40 years in retail business. First 20 was management, last 20 corporate level purchasing and marketing. More data is harvested each year and demand for more advanced analysis has pushed my skills with Crystal, Access, Excel etc.

What aspects of data analytics are you familiar with?

Harvesting hundreds of thousands of records and using Excel pivot tables to summarize and filter. Building data sets which can be mined for different views to evaluate marketing programs. Some experience with demographic profiling for direct mail marketing.

What aspects would you like to learn more about?

How to develop predictive sales and margin models from historical data. How to intergrate census data with customer data. Have used Microsoft MapPoint software with some success. Identify customer demographic profile for direct mail marketing. Sharpen presentation skills with Power Point for minded data.

What are your areas of interest, at work or at play?

At work: improved skills with data modeling. Hobby: trading broken stocks.