Re: [Bulk] Re: [webdesign-461] Seeking Copy Writers.

From: Will J.
Sent on: Monday, June 11, 2012 1:56 PM
I'm curious Renea if you don't allow your writers to enter content into the site, how do they deliver it to you?
You mean like a plain text document by email?


-----Original Message-----
From: Renea Leathers <[address removed]>
To: webdesign-461 <[address removed]>
Sent: Mon, Jun 11,[masked]:48 pm
Subject: Re: [Bulk] Re: [webdesign-461] Seeking Copy Writers.

I have found good copywriters with heads for marketing. It's the SEO part that always throws in a wrench. They are more partners in that process than owners of it. 

However, every writer I've ever worked with quoted on a project basis, not per word or hour. The more prepared I (or my client) was, the less the project would cost. 

My go-to writers use a base of $25 to $35 an hour then we rough out how much content it's going to be. We agree on a project scope and a quote total and generally stick to that. I rarely engage a writer for less than 10 hours of work. We usually spend several hours talking and planning before anything is written and I always compensate for that time.

I never ask them to enter content into the site. But that might be a control freaky issue on my part.


On Jun 11, 2012, at 3:18 PM, Eric <[address removed]> wrote:

Thanks Will for the feedback. 
By the way I'm not the person inquiring about the $100.00 budget. My budget was not mentioned as I am looking to create a budget for this project based on market rates.

Could you please clarify something in your reply - Are you suggesting I would need 3 different people to develop copy that is SEO with a marketing bent copy for a website??  Can anybody (copywriters) walk and chew gum at the same time anymore? Whew.
It's hard to believe as I know if that were my field I would certainly cross train myself in ALL of the relevant areas. 

On Jun 11, 2012, at 11:12 AM, Jennifer Gress wrote:

thanks, will...except for the last sentence. good info.

On Mon, Jun 11, 2012 at 11:09 AM, Will Johnson <[address removed]> wrote:
You have two different things going on here.
1. Copywriters themselves are not expensive, not too much.  Assuming you want someone you can *meet* in person, you should be looking at $25 per hour more or less.  But they won't necessarily have the 2. SEO experience which deals with *placement* in Google search results, and then the 3. *marketing* experience which causes the reader to buy something.  That's three different animals really.

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