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Sellvana– The New Open Source PHP eCommerce Platform Shaking up the Dev World

Meet Sellvana - The New Open Source PHP eCommerce Platform that's shaking up the development world!


7:00 PM - Meet, Greet & Eat

7:30 PM - Main Presentation

Followed by Q&A


Whether you are into eCommerce development or not, this is a great opportunity to meet the founder of Sellvana - Boris Gurvich. (For those of you familiar with Magento, Boris was the original Lead Technical Architect of Magento.)

Sellvana is based on a light, yet powerful open source PHP framework dubbed Fulleron which is optimized for speed, simplicity and true flexibility.

Boris will personally demo the advantages of Sellvana and the Fulleron framework. He will also briefly review the current trends in the PHP development world that are resulting in some cases to over-engineered, slow and cumbersome platforms and solutions.  Finally, he will discuss how Sellvana is solving these issues.

To get a head start, you may request early access to the tech preview of the private alpha at


Boris Gurvich, Founder of Sellvana. Before founding Sellvana, Boris was the original Lead Technical Architect of Magento, which is now owned by eBay. He also made a name for himself as an independent top extension developer.

As a Magento extension developer, Boris introduced and continues creating many extensions, among them the popular uRapid Flow, uDropship, and uMarketplace.


Sellvana is providing food and beverages, so that we don't listen to a great talk on an empty stomach :)

Sellvana’s architectural simplicity removes common development roadblocks and frustrations to focus on what you do best: enjoy coding and delivering solutions for your clients without compromises.


Factual has moved to the SunAmerica Center, next to the Westfield Century City mall on the south east side. It's the only building with big "SunAmerica" sign on top.

Their new address is:

1999 Avenue of the Stars

35th Floor

Century City, CA

When you arrive, please tell the guards you are here for the "Meetup at Factual".

The best place for attendees to park is at the Westfield Century City Mall.  Please note that they no longer offer free parking for the first 3 hours.  Parking rates are as follows:

•0 to 3 hours: $1.00 per hour

•3 to 5 hours: $1.00 every 15 minutes

•5 hours or more: $24.00

•Daily Maximum: $24.00


If you need a ride or can offer a ride, please post a comment underneath this meetup.







Join or login to comment.

  • Mosses A.

    Hey everyone. During the meetup and last week on our webinar - Introduction to Sellvana Module Development, we received many great questions and I would like to mention that we are making the answers available on our community board at

    I'm sure you have more questions so I invite you to participate and ask away. See you on the board.

    April 23, 2014

  • Caroline R.

    Hi all, here is a link to Sellvana's blog post about last Tuesday's meetup. The slides are at the bottom. Enjoy!

    1 · March 31, 2014

  • Francis G.

    I was not able to go due to a sudden deadline I had to finish. Is there anyway I get powerpoint, notes, videos etc on the meeting?

    March 27, 2014

    • Caroline R.

      Hi Francis, I will be sure to post them once we have them!

      2 · March 27, 2014

    • Francis G.

      Thanks Caroline :-)

      March 28, 2014

  • Mosses A.

    Big thanks to Oleg, Caroline, Joe and Ron of LAPHP for having us present at their meetup. Thank you to Factual as well for opening their doors to their amazing high-rise offices.

    Special thanks to everyone who attended. Hope you enjoyed learning about Sellvana as much as we enjoyed sharing it with you.

    Looking forward continuing the conversation; online and in-person.

    March 26, 2014

  • Joey

    Pretty good intro to Sellvana. I'll definitely have to give it a shot.

    1 · March 26, 2014

  • Caroline R.

    Please remember, when you arrive to tell the guards you are here for the "Meetup at Factual on the 34th Floor"! See you all tonight!

    March 25, 2014

  • A former member
    A former member

    Can I bring a guest?

    March 25, 2014

    • Mosses A.

      Hi Mattias. Sure you can. :)

      March 25, 2014

  • Joey

    Traffic from Long Beach is gonna suck.

    March 25, 2014

  • Quang D.

    I'm coming from Lake Forest. Let me know if anyone wants to carpool.

    March 25, 2014

  • Matti S

    Please remember to park in the Mall, the parking at 1999 is super expensive, so do not even think about it.

    March 25, 2014

  • malcolm

    My RSVP is Maybe only.

    March 24, 2014

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