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Metrics, schmetrics. What the heck is all that noise about??

Note: postponed because of the clash with Beta Group!

2 startups will get a chance for their most burning question to be discussed by all attendees (see below). Interested? E-mail me.

But as always, there is a topic: Metrics, schmetrics. What the heck is all that noise about??

Build, measure, learn. Actionable metrics vs. vanity metrics. Cohort analysis. Sorry, I may be simple, but can you speak English please?

I get the principle. We want to build products people love. We want to find a repeatable and scalable way to reach customers and make money. And metrics can help us measure if we are on the right track to achieve that. You can also talk to customers (and you should), but metrics are cool as you measure what customer do, not what they say.

I get that. But how do I get started? This will be the topic of discussion during our next Lean Startup Circle.

Here's the proposal for the agenda:

  • 18:30 Food
  • 19:00 Presentation / discussion on metrics, schmetrics (featuring our own expert Gilbert West!)
  • 19:45 Break
  • 20:00 2 startup cases
  • 21:00 Drink

Startup cases: we need 2 volunteers. The idea is the following:

  • 3m   Startup presents their business model, and asks a question
  • 15m Break down in groups, discussion on the case
  • 10m Each group gets 2 minutes to present results from their discussion

A warm thanks to our ongoing sponsors - Beta Group co-working space, ICAB and Sirris! Thanks to them we have a roof over our head, and some food to eat ;-)

See you in two weeks!


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  • Anne O.

    Intéressant, mais j'aurais bien voulu voir comment les keywords sont utilisés pour faire un rapide calcul de rentabilité, et autres exemples concrets.

    June 26, 2012

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