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What is really a Landing Page and why should you care?

Can you use landing pages for validated learning (experimenting, learning about customers, validating your business model...)? How?
What is the anatomy of an effective landing page? What tools can you use to set it up? What should you test? What should you measure?

Here's the agenda:

18:30 Food
19:00 Presentation / discussion 
20:00 1 startup case

20:30 DrinkA warm thanks to our ongoing sponsors - Beta Group co-working space, ICAB and Sirris! Thanks to them we have a roof over our head, and some food to eat ;-)


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