Free to Paid Conversion in the Early Days
Dec 1, 2011 · 5:00 PM
We'll speak on the whole funnel starting the free trial (or freemium) account till a customer becomes a paying user from a marketing, sales and product aspects.
- Marketing - Customer value, attract qualified leads and keep CAC (Customer Acquisition Cost) lower than CLTV (Customer Lifetime Value)
- Sales - Ensure customer success, increase retention and reduce churn
- Product - Follow business metrics, interpret to user behaviour trends and make the necessary changes in your web application