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Free to Paid Conversion in the Early Days

  • Dec 1, 2011 · 5:00 PM
  • OutBrain Office

We'll speak on the whole funnel starting the free trial (or freemium) account till a customer becomes a paying user from a marketing, sales and product aspects.

  • Marketing - Customer value, attract qualified leads and keep CAC (Customer Acquisition Cost) lower than CLTV (Customer Lifetime Value)
  • Sales - Ensure customer success, increase retention and reduce churn
  • Product - Follow business metrics, interpret to user behaviour trends and make the necessary changes in your web application 

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  • Marcus G.

    Enjoyed it a lot. Nice venue, too. Thx 4 the pizza. Too bad I had to leave just before the end. Hope to see many of you again at other meetups.

    December 5, 2011

  • David R.

    It was very interesting and eye-opening.

    December 4, 2011

  • Roman S.

    I did. I will get back to you.

    December 4, 2011

  • Nir S.

    Who was the guy looking for a biz dev in USA?

    December 4, 2011

  • Yifat D.

    Hi All,

    You are all welcome to download the presentation of "Free to Paid Conversion in the Early Days" from this link: http://blog.totango.com/2011/12/trial-conversion-the-early-days-lean-startup-presentation/

    Also, if you enjoyed our event, please consider sharing! you can tweet about it in the following link: http://clicktotweet.com/8n9bI

    Thanks everyone for attending!

    December 4, 2011

  • Blumer E.

    my first one. excellent

    December 2, 2011

  • Ofer K.

    Great speaker and insightful presentation, really enjoyed it.
    Ofer

    December 2, 2011

  • Yaron Z.

    Excellent talk. The content was great, the presentation was engaging and created a discussion.

    December 2, 2011

  • Sharon G.

    HI, Is there someone coming from Tel-Aviv or Ramat-Gan willing to give a ride ? Please contact me at [masked] (remove the X's).

    December 1, 2011

  • Ofer H.

    I'm coming from KS, Old Industrial area. mail me at [masked] if you wish to tag along

    December 1, 2011

  • Dan

    Sorry for my poor language.
    There are ~22 in the waiting list => Most/all of the waiting list people will not attend.

    Is there a way to make the power point/prezi/... presentation available to the people who'll not attend?

    Hope it's clearer now.
    Thanks

    November 26, 2011

  • Guy N.

    @Dan, I'm not sure I understand your request

    November 26, 2011

  • Dan

    for the almost half of the total attending people including myself - will it be possible to make the presentation available after the event?

    November 26, 2011

  • Adam K.

    I'm definitely going!

    November 22, 2011

  • Guy N.

    Hi Folks,

    I keep increasing the attendance quota, and there are still people on the waiting list ;)

    If for some reason, you're not planning/not sure you'll attend, please change your RSVP status accordingly. Thanks,
    Guy

    November 22, 2011

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