March 21 · 8:00 AM
BNOTIONS / YMC HQ
*Please note: this week's session is on THURSDAY (not the regular Tuesday)
This week we will discuss strategies around helping encourage users to come back and try your product who may have tried an earlier version and were not thrilled by the encounter.
Maybe another way of putting it: how to develop a second chance to make a first impression.
This may seem impossible, but think about it, and bring your ideas to the table to discuss.
Some questions to lead you off with:
To what degree is this a product marketing chore?
To what degree is this a product development chore first?
What feedback and metrics do you look to in order to determine how to go about this?
Post any initial questions or thoughts in the comments below -
Catch you on Thurs