addressalign-toparrow-leftarrow-rightbackbellblockcalendarcameraccwchatcheckchevron-downchevron-leftchevron-rightchevron-small-downchevron-small-leftchevron-small-rightchevron-small-upchevron-upcircle-with-checkcircle-with-crosscircle-with-pluscrosseditemptyheartfacebookfolderfullheartglobegmailgoogleimagesinstagramlinklocation-pinmagnifying-glassmailminusmoremuplabelShape 3 + Rectangle 1outlookpersonplusprice-ribbonImported LayersImported LayersImported Layersshieldstartickettrashtriangle-downtriangle-uptwitteruseryahoo

LeanCoffeeTO Episode 126 - Selling before there is a product

  • Aug 29, 2013 · 8:00 AM
  • Symbility Intersect HQ

Hi Leanists,

We've had a few weeks with no LeanCoffee so we decided it was about time to get back into the Lean movements. Let's get back into one of the core branches of lean: Customer development.

Many first time entrepreneurs fall into the misconception that the product is the business - "when you build it, they will come." Starting a business means creating a wheel - with several spokes, the product is just one of these spokes. We thought we would take a session to reflect on strategies that can be used to close deals and build a business, even when there is nothing tangible to sell.

Here is an article written by an entrepreneur who gained 4 clients without even a wireframehttp://www.whiteboardmag.com/confessions-of-a-lean-startup-how-i-got-my-first-customers-without-having-a-product/

Looking forward to seeing you all there!

Join or login to comment.

  • Dele T.

    In this week's episode of Startups For The Rest Of Us, Mike and Rob share their thoughts on selling before coding (around 33 minutes in). Enjoy.

    http://www.startupsfortherestofus.com/episodes/episode-147-saas-pricing-segmenting-customers-selling-before-coding-and-more-listener-questions

    August 31, 2013

  • Cesar P.

    great ideas.

    August 29, 2013

  • Ahmad I.

    Sorry for the lack of coffee this week - that was my mistake. We have noted the reason for the error, and learned, and have plans to fix it so it doesn't happen again.

    1 · August 29, 2013

  • Murray M.

    Great conversation, lousy coffee...just kidding, you had to be there :)
    Nice stewardship by Ahmad

    August 29, 2013

  • Chinmay P.

    People coming at this event are awesome. Enjoyed a lot.

    August 29, 2013

  • Murray M.

    Great Topic, as I have been recently been selling a product that does not yet exist. Also we may reflect upon the Ubuntu crowdfunding campaign, selling a device that does not exist.
    Key questions in my mind...1. What do you think you are selling, to whom, and - more importantly, what do your customers think they are buying :)

    1 · August 23, 2013

30 went

Our Sponsors

People in this
Meetup are also in:

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy