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LeanCoffeeTO Episode 126 - Selling before there is a product

  • Aug 29, 2013 · 8:00 AM
  • Symbility Intersect HQ

Hi Leanists,

We've had a few weeks with no LeanCoffee so we decided it was about time to get back into the Lean movements. Let's get back into one of the core branches of lean: Customer development.

Many first time entrepreneurs fall into the misconception that the product is the business - "when you build it, they will come." Starting a business means creating a wheel - with several spokes, the product is just one of these spokes. We thought we would take a session to reflect on strategies that can be used to close deals and build a business, even when there is nothing tangible to sell.

Here is an article written by an entrepreneur who gained 4 clients without even a wireframe

Looking forward to seeing you all there!

Join or login to comment.

  • Dele T.

    In this week's episode of Startups For The Rest Of Us, Mike and Rob share their thoughts on selling before coding (around 33 minutes in). Enjoy.

    August 31, 2013

  • Cesar P.

    great ideas.

    August 29, 2013

  • Ahmad I.

    Sorry for the lack of coffee this week - that was my mistake. We have noted the reason for the error, and learned, and have plans to fix it so it doesn't happen again.

    1 · August 29, 2013

  • Murray M.

    Great conversation, lousy coffee...just kidding, you had to be there :)
    Nice stewardship by Ahmad

    August 29, 2013

  • Chinmay P.

    People coming at this event are awesome. Enjoyed a lot.

    August 29, 2013

  • Murray M.

    Great Topic, as I have been recently been selling a product that does not yet exist. Also we may reflect upon the Ubuntu crowdfunding campaign, selling a device that does not exist.
    Key questions in my mind...1. What do you think you are selling, to whom, and - more importantly, what do your customers think they are buying :)

    1 · August 23, 2013

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