Aug 29, 2013 · 8:00 AM
Symbility Intersect HQ
We've had a few weeks with no LeanCoffee so we decided it was about time to get back into the Lean movements. Let's get back into one of the core branches of lean: Customer development.
Many first time entrepreneurs fall into the misconception that the product is the business - "when you build it, they will come." Starting a business means creating a wheel - with several spokes, the product is just one of these spokes. We thought we would take a session to reflect on strategies that can be used to close deals and build a business, even when there is nothing tangible to sell.
Here is an article written by an entrepreneur who gained 4 clients without even a wireframe: http://www.whiteboardmag.com/confessions-of-a-lean-startup-how-i-got-my-first-customers-without-having-a-product/
Looking forward to seeing you all there!