LeanCoffeeTO Episode 102 - Engines of Growth

  • January 29, 2013 · 8:00 AM
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This week's iteration of LeanCoffee will cover Engines of Growth or ways a startup can build its user base.

While marketing principles will be discussed we'll still spend time on product and general business development.

As a refresher the three primary categories for Engines of Growth are:

-- Sticky

-- Viral

-- Paid

 

Recommended reading:

http://larslofgren.com/marketingbasics/the-three-engines-of-growth-with-eric-ries

 

Stay Lean, Stay Safe

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