This session is part of the TechMeetups Guru Program, a practical 3 month educational and mentoring course to kick-start your Startup. You can choose to attend just this session by booking here, or participate in the full course to receive additional support and mentoring for your company from our Gurus – find out more here.
With so much competition online, providing a great user experience has never been more important for a startup. Not everyone will have a UX specialist on board from the very beginning, but understanding how to make your app and site user-friendly can be done by anyone, if they know how.
Your site should be accessible and attractive technically as well as visually to your potential customers, which is why the second part of this session focuses on design and branding, something we believe you should think about early on and continue to iterate as your marketing activities provide you with informative data.
During this session our Gurus will help you understand how your vision can become a great product that people love to use again and again, resulting in the creation of a repeatable sales process – an essential step in scaling your operations.
Why UX matters and how to get started
What it takes to build a great online and mobile product
How to think like a designer
Getting your brand right
Rui Barroca, Mobile User Experience Designer Consultant, MobOn
Rui worked for international companies as much as for small and medium businesses. Being part of small teams has given him a good working understanding of how all pieces of digital communication and applications come together to form a whole.