30 spots now open - Sidestep and Twist - Making Killer Products

From: Nathan O.
Sent on: Thursday, July 12, 2012 10:28 AM

Hi All,

I recently read a book called Sidestep & Twist, picked up when bored at the airport in Copenhagen.. I was inspired - it's very relevant for startups, and people interested in making an existing idea a success where others have failed.

What characteristics does a web application need to succeed? Contrary to popular opinion "First Mover Advantage" often fails - it's the second or third mover with a "Sidestep and Twist" that often succeeds!

I asked the author to come and speak and he accepted!! so here's the book description to give you more of an idea:

In Sidestep & Twist, James Gardner dispels the notion that companies that throw money into innovation will automatically have successful products and services. Instead, in many cases, companies that are first to market with a product will not realize the majority of market share, if they even survive long enough to see the product fully evolve. Facebook, for example, was not the first social-networking site but is the now most dominant one. It was able to build off of other companies’ first forays into the space. Indeed, companies that can take advantage of another business’ groundwork in establishing a new product can see theirs go further by adding one or more “sidesteps” or “twists.” While they may not be the first, these companies will have products with longer shelf lives.

See you in a weeks time:

When: Thursday July 19 from 7.30pm

Where: Radisson Edwardian Kenilworth Hotel

97 Great Russell Street
WC1B 3LB
London

How: RSVP Here - 30 spots now open

 

Some great new video from last month is now up  on Vimeo and iTunes, check it out!

 

A big thanks to our sponsors:

Bazaarvoice - 10 billion pageviews / month and growing. Looking for great talent like you!

Form Recruitment - Form cover everything in digital, on a permanent and freelance basis.

Webfusion Dedicated Servers - Webfusion gets your ideas online providing solid, robust, reliable hosting solutions.

BrightTALK.com needs a Symfony 2 PHP Developer - do you know someone?

 

Have a good weekend, hopefully it stays sunny!

Nathan O'Hanlon

 

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