Ever since its introduction, Google AdWords Remarketing has proven to be one of the most effective marketing strategies both online and offline. Whether you're selling a physical product, using your website to generate new customers or are communicating information to the public, advertising to people who have already visited your website is a great way to convert users.
There have been a large number of recent developments that let you do even more with your Remarketing campaigns. Furthermore, with increased awareness of privacy, it is becoming essential that every Remarketing campaign utilises all the features available in the best way possible, to maximise return while preventing consumer backlash.
This event will cover:
• An Overview of Remarketing
• Privacy and user experience considerations
• Remarketing optimisation
• Remarketing for search ads
• Creating advanced Remarketing lists in Google Analytics
• Dynamic Remarketing and the new Google Analytics Enhanced Ecommerce