Personas: Target Acquisition

Understanding specific details about your early adopters is critical to product success.

In this workshop we will create an image of a target customer segment. This crystalizes the demographics, behaviors and goals of potential users and helps us make meaningful decisions.

Join or login to comment.

  • Travis M.

    August 29, 2013

  • Kim

    Hi Travis - thanks for the talk. Any chance of sharing the deck?

    1 · August 28, 2013

  • Chris S.

    Well done, Travis. Great method for getting people really thinking about their users. I'd love to hear your take on what the next steps should be to validate these.

    1 · August 28, 2013

    • Travis M.

      Interview people who qualify as your persona. Use the bullets as talking points. Learn and iterate. We will be talking next steps in September. But feel free to contact me to chat sooner.

      August 29, 2013

  • Trey

    Amazing experience. Travis really delivers "How To" instructions on persona development.

    1 · August 28, 2013

  • PJ R.

    Great stuff... practical, efficient, and effective. Thanks, Travis!

    1 · August 28, 2013

  • Jon-Eric S.

    Great talk Travis - thanks for the hands-on experience.

    1 · August 27, 2013

  • Doug R.


    1 · August 27, 2013

  • Ed W.

    Travis is a great presenter and very entertaining. The hands on experience is very valuable too.

    1 · August 27, 2013

  • Bill C.

    I learned things I can use tomorrow. Great meet up.

    1 · August 27, 2013

  • Ben R.

    Loved how hands on it was. Presentation was really focused and engaging. Looking forward to the next one.

    1 · August 27, 2013

  • Travis M.

    I got a fresh deck and Mutual Mobile has margs! Looking forward to seeing y'all.

    August 27, 2013

  • Chaunce 'Red' D.

    Bummer, I won't be able to make it now. I am flying out of town on business. I will catch you next month

    August 19, 2013

    • Travis M.

      See ya next time. Thanks for checking in.

      August 26, 2013

  • PJ R.

    Recent transplant looking to improve my UX/UI capabilities. Eager to meet folks making waves in the field.

    1 · August 26, 2013

Our Sponsors

Create your own Meetup Group

Get started Learn more

Meetup has allowed me to meet people I wouldn't have met naturally - they're totally different than me.

Allison, started Women's Adventure Travel

Start your Meetup today

Act now and get 50% off.
Until February 1.

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy