April 18, 2013 · 6:00 PM
The Creative Company
As usual doors open at 6pm, presentation at 6:30.
Avoid Surprises and Elevate Your Value with the Strategic Web Brief
Planning a web site starts long before you begin designing or coding. Before you create the site map; even before you sign a contract with a client, you need information: about your target audience, business objectives, design strategy and technical specifications. You and the client must agree on these before you begin or you can easily find yourself at odds, off schedule, over budget, or worse.
We'll discuss how defining this information in a Brief helps you to establish a partnership with your business clients. We'll identify the five most common mistakes in developing creative and tell you how to avoid them. And we'll share the key elements of a Strategic Brief for Web Design & Development planning, along with some examples.
This Meetup is for anyone who wants to produce successful web sites: designers, developers and those involved with web site project management.
Your presenters: Jennifer Green and Peter Streicher
Jennifer founded shu shu design, a Madison design studio, in 2002. She has been developing briefs over the past decade through an occasionally painful process of trial and error and would like to share what she's learned with you. Peter is Creative Director for 5NINES, Madison's premier Cloud service provider. He brings his perspective as the business/client end of the partnership. They have collaborated on many projects together.