April 18: Avoid Surprises and Elevate Your Value with the Strategic Web Brief

  • April 18, 2013 · 6:00 PM
  • The Creative Company

As usual doors open at 6pm, presentation at 6:30.

Avoid Surprises and Elevate Your Value with the Strategic Web Brief

Planning a web site starts long before you begin designing or coding. Before you create the site map; even before you sign a contract with a client, you need information: about your target audience, business objectives, design strategy and technical specifications. You and the client must agree on these before you begin or you can easily find yourself at odds, off schedule, over budget, or worse.

We'll discuss how defining this information in a Brief helps you to establish a partnership with your business clients. We'll identify the five most common mistakes in developing creative and tell you how to avoid them. And we'll share the key elements of a Strategic Brief for Web Design & Development planning, along with some examples.

This Meetup is for anyone who wants to produce successful web sites: designers, developers and those involved with web site project management.

Your presenters: Jennifer Green and Peter Streicher

Jennifer founded shu shu design, a Madison design studio, in 2002. She has been developing briefs over the past decade through an occasionally painful process of trial and error and would like to share what she's learned with you. Peter is Creative Director for 5NINES, Madison's premier Cloud service provider. He brings his perspective as the business/client end of the partnership. They have collaborated on many projects together.

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  • Jennifer St C.

    Excellent talk, very informative.

    1 · April 19, 2013

    • Jennifer G.

      Thanks Jennifer, glad it was helpful! I'll get all the resources out shortly.

      April 19, 2013

  • Paul R.

    First meet up - looking forward to it!

    April 17, 2013

  • Laura G.

    The presenters just came to set up. We've got a great night in store for everyone! Lemonade and popcorn is on The Creative Company! Also, we are looking for a part-time developer. If you're interested, message me at [masked].

    April 16, 2013

  • Lynn B.

    I am unable to make the meeting~ sorry!

    April 15, 2013

  • Ben K.

    Can't make this one, but thanks for the Adobe Photoshop blend modes info. I've used them for years, but by result of memory. About time I learn them proper and level up. See you next time!

    April 15, 2013

  • Isabel R.

    This is an excellent topic. Would have loved to attend.Alas, I have a prior commitment.Any chance this will be archived someplace or at least have slideshare notes available?

    April 13, 2013

    • Jennifer G.

      Sorry you can't make it Isabel. We will definitely provide some takeaway resources.

      April 13, 2013

  • A former member
    A former member

    I'm a maybe, will depend on work schedules. This looks great!

    April 8, 2013

  • Greg E.

    I look forward to the topic.

    March 22, 2013

  • Timothy N.

    I have no idea what that means - can't wait to find out.

    March 19, 2013

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We just grab a coffee and speak French. Some people have been coming every week for months... it creates a kind of warmth to the group.

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