HOW Conference Roundup: Selling Creativity, Design Currency and More

  • August 21, 2013 · 6:00 PM
  • The Creative Company

The Creative Company's own KT Arnesen shares the best of what she heard from the HOW conference this year, such as:

Selling Creativity - Mary Zalla. How to get clients on board with your designs.  

Advanced Proposal and Pricing Strategies from Emily Cohen.  Some of her best business practices for getting paid and getting approvals.

Design Currency - Promoting the value of design.  The world needs beautiful design, but aesthetics are inherently subjective.  Visocky O’Grady spoke about some specific research that has been done regarding the effect of design on buying decisions.

Storytelling in the age of the tablet: lessons and tips from Dr. Mario R. Garcia.

This will be a non-technical presentation suitable for all design-engaged meetup members.

Doors open at 6pm, presentation at 6:30.


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  • Susan M.

    I am so sorry everyone. I forgot about this event. I get involved with my school work, and then forget about an event. Look forward to the next meetup! Best regards, Susan

    August 23, 2013

  • Janis N. S.

    Thanks, the presentation provided very useful information.

    August 22, 2013

  • A former member
    A former member

    I owe an apology - I got extremely sick yesterday as was not able to attend - I'm sorry about the last minute no show :(

    August 22, 2013

    • Laura G.

      No worries whatsoever! We'll see you next month! Feel better Brit! The slides are on our blog at www.thecreativecompany.c­om!

      August 22, 2013

  • Laura G.

    Here's the blog post (with the video links) from last night's presentation! http://thecreativecompany.tumblr.com/post/59019310937/kt-arneson-shares-what-she-learned-at-this-years-how

    1 · August 22, 2013

  • Jennifer N.

    Always nice to share thoughts with other creatives. It was great!

    1 · August 21, 2013

    • Laura G.

      Agreed! Thanks so much for coming, participating and just being uniquely creative!

      August 22, 2013

  • Andy Z.

    Great topic and material. KT did an awesome job presenting all the highlights from the conference! I'm really glad I came.

    1 · August 22, 2013

    • Laura G.

      Thanks for being here Andy! We'll post it on our blog later today or tomorrow!

      August 22, 2013

  • Laura G.

    KT has such a great presentation planned! Please tell your friends! Its going to be a great night!

    August 20, 2013

  • Lisa S.

    Looking forward to it!

    August 15, 2013

  • Catherine F.

    Looking forward to it!

    August 11, 2013

  • A former member
    A former member

    This is the same time as the Madison Railsbridge install-fest for the Railsbridge workshop. Bummed to miss this!

    August 7, 2013

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