August 4, 2014 · 6:00 PM
The Creative Company
Meetup organizer Ben Seigel recently returned from Portland, Oregon's World Domination Summit
, an incredible experience. He'll provide a short recap ahead of Corey's talk.
When adding features or making changes to a application it can be tough to know if what you're doing is helping or hurting. A/B testing is a great tool to both figure out if you're improving metrics as well as identify any mistakes you may have made in development.
In this talk, web developer Corey Losenegger will cover the basics and then dig into some lessons learned the hard way while running experiments at Etsy.com.
This talk is a good bet for web designers and developers, but also marketing and project management people interested in improving web site effectiveness.
Doors open at 6pm, presentation at 6:30.