Oct 15, 2012 · 6:00 PM
The Creative Company
Note: as always, meetup starts at 6pm, presentation at 6:30pm. Come early for snack foods and networking.
Passionate about digital solutions and connecting the dots, Laura Gallagher, President of The Creative Company, will be leading a discussion about omni-channel and what it means to web developers, social media consultants and all marketers as they create a user experience that brings the brand to life across channels.
"You must begin with the end in mind regardless of where you are in the pipeline," explains Gallagher. "Unlike ever before, the consumer determines the success or failure of your brand with the click of a mouse. If you've got 3 seconds before you lose them, you better be on top of your game."
It's all about the experience!
- 86% will pay more for it
- 89% will switch brands for it
- 73% will stay longer because of it
At this Meet-Up, you will learn how to:
- Weave a story worth reading into the hearts and minds of consumers with digital tools
- Leverage social insights to pull people into the story
and how the web is the hub of the user experience and it's all ONE experience for the consumer
*Research by Oracle
Laura Gallagher is the founder and president of The Creative Company, a digital media, web design and PR agency in Madison, Wisconsin (and also our regular meetup host).