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Hacking Growth With Email: Deliverability & Feedback Loops

Not sure if Email is useful for your business? Well read this.

Did you read this fun article? Cool we're all set ;-)

Email is key for your business, but it can really be difficult to deal with it. Messages tend to end up in the spam folder. If your email confirmation takes 10 minutes to get delivered, you might lose a client. So we'll try to answer these 3 questions:

  • How can you avoid email fails?
  • How can you leverage this good old fashioned communication channel?


This workshop will have 2 sessions:

  • Email & Deliverability 101: why did it become so hard to reach the inbox, what can you do about it
  • Technical Email Session: how can you leverage APIs to make your business smarter?


2 fine email gentlemen will animate the sessions:

Florian (@madflo): Developer Evangelist at Mailjet. He's the co-host of an excellent tech conference: Takeoffconf. Pythonist & Beer crafter. He also co-founded @9h37 & @ubinect.

Elie (Elie__): Head of Marketing at Mailjet. He studied philosophy but his head ended up in the cloud. He doesn't craft beer, but he will probably retire as a winemaker, someday, somewhere in Burgundy.


You can join us earlier that day at the Beta Breakfast.

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