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How to License a Toy or Game Invention

How to be taken seriously by a potential licensee? I will provide insight and examples of success’s and failures stemming from my 30 years of experience in the crazy world of product licensing. I will also touch upon the role of key resources within the industry such as working with Agents, IP Lawyers, and experienced insiders.

Attendees will walk away with a better understanding of the inner workings of mostly the Toy and Game industry as well as the key elements that can ultimately turn a concept into a huge success or failure, within the worlds consumer markets!


Howard Jay Fleischer, President and Founder of RoyaltyPros, is an accomplished licensing agent, entrepreneur and product designer. Over the last 30 years Howard has participated in negotiating licensing deals with such notable companies as; ALEX, Basic Fun, Canadian Games, Candyrific, Can You Imagine, Cap Candy, Educational Insights, Family Games, Fisher-Price, Fundex, Gigamic, Haba, Hasbro, Intervisual Books, Jakks Pacific, Kellogg's, Maisto, Mattel, Microsoft, Monogram, Paul Lamond Games, Ravensburger, Roy Rogers Family Entertainment, Schmidt Spiele, Sega, Spinmaster, Sportcraft, Tactic, Techno Source, Thinkfun, Toysmith, Vivid Imagination and Wild Planet, among others.

As a noted authority on inventing and licensing, he has appeared on ABC News, CNBC, CNN, and FNN. Howard has been written up in the NY Times, Newsday, The NY Post, The Robb Report, and US Air Magazine. He occasionally lectures to students of all ages on the subject of “Inventive Thinking” and emphasizes that, “Failure Can Be Good!”

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  • Donny

    Hello, I am a music producer extremely interested in sonically branding toys and new inventions. Can anyone give me advice on where I should start?

    January 25, 2014

    • Ananda S.

      Donny, I would strongly recommend attending meetings in which would be helpful to you in order to network as well as get some more information. You can also contact some of our sponsors who may be able to help you.

      January 26, 2014

    • Donny

      Ananda, hello; ok thank you!

      January 27, 2014

  • Patrick R.

    Howard really gave us a lot of terrific first-hand, insider knowledge of the work required to license and launch a new product.

    October 12, 2012

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