The Tampa Bay Rays baseball team has an image and reputation that resonates throughout the community by creating a collective personality built on a foundation of strong brand traits. Leaving behind the “Devil Rays” name and colors, and improving the fan experience have boosted the respectability of the Rays’ brand.

Tom Hoof, Vice President, Marketing/Community Relations for the Tampa Bay Rays, played a key role in the transformation of the team’s image with the launch of a new name, colors, logo and uniforms in November 2007. Hoof and his marketing staff developed comprehensive strategies that made an impact throughout the team and the Tampa Bay community.

**NOTE: Replying "yes" through Meet Up will not register you for AMA Tampa Bay events. You must click on the link at the end of this email to register through Cvent and pay online. You can always view upcoming events on our website, www.amatampabay.org**

Participants will learn:

• How a brand can evolve
• How to embrace and communicate the team brand
• How to encourage consistency with your brand

Agenda:
11:30 a.m. to 12:00 p.m.  - Registration and Networking
12:00 p.m. to 12:30 p.m. - Opening Comments and Lunch
12:30 p.m. to 1:15 p.m. - Speaker Presentation
1:15 p.m. to 1:30 p.m. - Q&A and Closing Comments

Event Fees:
Members - $30
Guests - $50
Students: $25

To register for this event, please visit http://tinyurl.com/AMATBregRays