Welcome to the Marketing Roundtable! We are a discussion group that meets on the fourth Tuesday of every month at 6:00-7:00pm in the Santa Cruz area. In our gatherings we focus on what works (and doesn’t work) in marketing and business development. Join us and share your experiences, best practices, new techniques and current business challenges.
Topics Covered:
- Brand Development
- Market analysis, segmentation, targeting, positioning & messaging
- Marketing content & collateral development
- Website development & analytics
- Online direct advertising opportunities
- Search Engine Optimization (SEO)
- Leveraging Google ads, eBay, Amazon, Yahoo, LinkedIn, Facebook, YoutTube, etc.
- Blogging, pod-casting, and other content-driven awareness techniques
- Direct mail, email contact systems and CRM
Learn how to build the optimal marketing mix for your marketing projects and grow your business, or your client's businesses. The group is hosted by marketing consultants Maggie Barr, MBA and Jeff Hotchkiss, MBA. Please contact Maggie with any questions or suggestions at maggie.anne.barr @gmail.com, 408-454-6488. We look forward to seeing you!
Our presenter for December will be Reesa Abrams. Reesa is a Technology Transfer Consultant specializing in the development of socially responsible industry, community, and education programs. Read more
Support a Meetup group while getting exposure to active, local members.
What members are saying
“ Very up-to-date info on marketing, especially Social Networking. To Meet others interested in these topics, and staying current. To learn new solutions to market your business. ”
“ great energy, diverse interests, great way to learn and hopefully i can contribute some! ”
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