Welcome to the Marketing Roundtable! We are a discussion group that meets on the fourth Tuesday of every month at 6:00-7:00pm in the Santa Cruz area. In our gatherings we focus on what works (and doesn’t work) in marketing and business development. Join us and share your experiences, best practices, new techniques and current business challenges.
Topics Covered:
- Brand Development
- Market analysis, segmentation, targeting, positioning & messaging
- Marketing content & collateral development
- Website development & analytics
- Online direct advertising opportunities
- Search Engine Optimization (SEO)
- Leveraging Google ads, eBay, Amazon, Yahoo, LinkedIn, Facebook, YoutTube, etc.
- Blogging, pod-casting, and other content-driven awareness techniques
- Direct mail, email contact systems and CRM
Learn how to build the optimal marketing mix for your marketing projects and grow your business, or your client's businesses. The group is hosted by marketing consultants Maggie Barr, MBA and Jeff Hotchkiss, MBA. Please contact Maggie with any questions or suggestions at maggie.anne.barr @gmail.com, 408-454-6488. We look forward to seeing you!
Our speaker for the November meetup will be Diane Marie Pinkard, author the recently published of "Just Treat Me Like I Matter - the Heart of Sales" available on www.amazon.com. Presently Diane is conducting sales training and team management seminars, and providing her clients coaching and mentoring services. Read more
Support a Meetup group while getting exposure to active, local members.
What members are saying
“ Opportunity to meet with other biz folks in small, informal way. ”
“ good, solid advice. ”