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Get in the Spotlight with Video Marketing

Why is video marketing so important today? Remember the “saying a picture is worth a thousand words?” According to Dr. James McQuivey of Forrester Research, the information that video delivers in 1 minute is equivalent to 1.8 million words! With more than 50% of web traffic directed at watching online videos right now, small business owners who use video marketing can educate, entertain, enlighten, inform, inspire, and discover new clientele like never before.

As a small business owner, your edge is the local one. So stand out in local searches with a Profile Video that highlights the authenticity and passion behind your business. Think of it as a first impression to supercharge your website and social media pages. More importantly – learn how to produce your own Profile Video at this luncheon.

Join us as the “Dynamic Duo” behind Lucid Sound and Picture share their passion for the art of video production, and learn:

  • Why video is such a valuable resource for marketing
  • How video production can easily fit within your marketing budget (for some people, all you need is a little time and commitment)
  • Mapping out the most ideal shots for your business
  • What to do with your video after the final cut
  • Discover the true authenticity of your business after producing your first video

After graduating with a BA in Film and Digital Media (Production Concentration), Roby Behrens focused all his efforts on Lucid Sound & Picture by producing wedding films and corporate videos for Silicon Valley conferences. He also spearheaded the development of the Nickelodeon and Del Mar’s “Local Features” pre-show presentation.

Roby formed an exciting new partnership with Justin Kelsey in early 2013 and began converting Lucid Sound & Picture into a niche video marketing company. With a diverse skill set in cinematography, sound engineering, color-grading, and editing, Roby leads Lucid into the future of video marketing as the company’s Creative Director. He uses the craft to create lush, entertaining, professional videos that are accessible to even the smallest business owner or entrepreneur.

Justin Kelsey is another Banana Slug alum who double-majored at UC Santa Cruz, with a BA in Film and Digital Media (Production Concentration) and Literature (Modern Literary Studies).

As the Creative Producer of Lucid Sound & Picture, Justin handles the preproduction and development for every video. With a diverse background in copywriting, screenwriting, acting, and video production, Justin crafts entire visions dedicated to authentic storytelling.

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  • Michele R.

    Great meet-up I got a lot out of it and thought it was very very informative. I would like the introductions to be a bit more brief if possible, but it is good some people are so excited about what they do they want to talk it up. See you at the next one!

    October 21, 2013

  • A former member
    A former member

    Another excellent meetup -- I agree that video is uber important and I needed that kick to get back to it -- WELL DONE! I love meeting everyone -- even if we do have overlap, I see it as an opportunity for potential partners, collaborations, etc. Thanks Brian, Roby & Justin!

    1 · October 16, 2013

  • Nancy W.

    I thought the Meetup was very useful, too, and learned a lot. I already have embedded my YouTube video on my homepage after learning how important that is! Not sure what Boris means by self promotion of attendees?

    October 15, 2013

    • Jacob A.

      I think what Boris meant was that having the chance to sell someone on the idea that video is absolutely necessary and then showing everyone there your ability to provide that service professionally was a bit unfair. As an owner of a video production company that attended today I wish I had the chance to show you my videos and capabilities on the monitor as well. Not saying mine would have been better but it would have leveled the field of opportunity to reach potential clients. I think no one should be allowed to show their own work with that type of advantage over others in a similar field. Any self promotion should be discussed face to face after the seminar has completed.

      October 15, 2013

    • Brian C.

      Jacob. Most speakers at this meetup do like to also talk about their services and I am good with that. After all, we are the Marketing Roundtable's in our blood..Call me at[masked]-7771. Let's get you on the ticket for 2014.

      October 16, 2013

  • Brian C.

    I believe Boris is referring to limiting the introductions to 30 seconds per person to keep the momentum of the meeting going. It's just something I'll have to remind folks at the next meetup.

    1 · October 16, 2013

    • Boris S.

      Exactly... Sorry for not being more direct in my feedback.

      October 16, 2013

  • Nancy W.

    Oh, thanks for the clarification. I guess everybody sees things differently! I normally assume that when folks go to networking events and/or present at them the idea is to generate more business, so I don't find it bothersome or surprising, but I can see where you're coming from. I thought the speakers provided plenty of "neutral" info, and weren't only selling their own abilities, but certainly they were in the "spotlight" since they were presenting!

    October 16, 2013

  • Boris S.

    Another great MeetUp! The self promotion of attendees should be limited in the future. I came to here about best practice around Video and potentially secure some video services. The presentation style was unique, and the content was useful. Looking forward to the next MeetUp!

    1 · October 15, 2013

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