Google and other major search engines consider customer reviews as a key metric in their algorithm for local search results. In fact, online reviews hold 4 of the first 14 positions (out of 97) as competitive difference makers.
The bottom line is that today’s consumer is becoming more resourceful with how they search for products and services with 85% of consumers using online reviews to help them with their decision.
As a business owner, you have two choices on how to deal with this new review reality: ignore it and face the consequences or approach it proactively and start giving all of your customers a voice in how your business is perceived.
Brian Childers of Foxxr and Don Campbell of Expand2Web will talk about Online Reputation Management for Your Business. They will share strategies such as:
• The best strategies to get feedback from your customers
• How to turn positive feedback into testimonials on the top review websites
• The most effective customer feedback systems
• How to avoid review filters on Yelp, Google+, Yahoo, etc.
Check-out this interview with Campbell, discussing one of the top online reputation management systems.
Brian Childers is the Founder for Foxxr, Inc., an internet marketing company based in Capitola. He is a community leader and speaker about internet marketing and local search engine optimization strategies for small business.
You’ll often find Brian hosting local meetups and teaching workshops at the Foxxr Conference Room in Capitola.
Don Campbell is President of Expand2Web, which provides tools and training to help businesses succeed online. Prior to founding Expand2Web in January 2008, Don was a Technology Evangelist for Microsoft, where he helped partners adopt new Microsoft technologies and presented to C-Level executives at Fortune 500 companies.
Don is in “tech heaven” now and spends time at the Google campus regularly to stay cutting edge on the very latest local search techniques.