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The Misadventures and Unexpected Success of Launching a WordPress Theme Store

Launching a theme store can come with challenges and a few misadventures along the way. It can also come with great success and produce unexpected opportunities for additional revenue generation.

Rebecca Gill, founder of Web Savvy Marketing, will walk you through the launch of their premium theme store. She'll provide insight into what worked, what didn't work, and what completely took them by surprise.

From advice and lessons learned to tools of the trade, Rebecca's goal is to not only provide a peek behind the scenes but to give tangible instructions for making your theme and store a success.

The presentation will include:

  • Getting the concept off the ground.
  • Understanding the investment and potential payback period.
  • Project plan definition and assignments.
  • Locating the right resources.
  • Expect the unexpected and learn how to overcome these hurdles.
  • Advice for marketing your new baby.
  • Picking the right tools to help manage the process.
  • A look at why/how WSM made it a success.
  • A peek at real revenue numbers so you know what to expect.
  • Concerns the team has and how their trying to managed them.
  • WSM's future plans for growth.

About Rebecca

Rebecca Gill has a well-rounded business background and over fifteen years of experience in sales and online marketing. Her love for website design and her strong belief in the user experience is equally matched by a fascination with search engine optimization, blogging, and social media marketing.

As an early adopter of blogging, her online marketing efforts have been highlighted by media outlets such as Wired Magazine, Ziff Davis, and IT Toolbox.

As President of Web Savvy Marketing, Rebecca is able to utilize her love for marketing, technology, and sales to assist small and mid-marketing B2C and B2B organizations achieve long-term business success through website design and search engine optimization.

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  • A former member
    A former member

    Today’s Meetup was well worth the drive from Ann Arbor. The space was comfortable, the conversation was interesting and the people seemed knowledgeable.
    I’m looking forward to the next one!

    1 · January 13, 2013

    • Rebecca G.

      Glad you could come Stacy. I appreciate the positive feedback.

      January 14, 2013

  • A former member
    A former member

    Good energy, good presentation. Real-world experiences made it even more interesting. A few acronyms weren't explained. Liked her honesty.

    1 · January 13, 2013

    • A former member
      A former member

      Sorry, Deborah, I didn't write them down at the time. I will do so in the future should the need arise.

      January 14, 2013

    • Rebecca G.

      Thanks for feedback Jim!

      January 14, 2013

  • Jason B.

    I just checked my email and a spot opened up 2hrs before the event started Go figure lol. Hope you all had a great class. Looking forward to the next meetup.

    January 13, 2013

    • Deborah E.

      It was a good meetup, sorry you didn't see the email earlier. Rebecca shared some great stories about her company and excellent tips. Jason, look forward to seeing you at our next meetup.

      January 13, 2013

  • Gary L.

    Rats, a couple of things came up. I really don't know if I'm going to have time, so since there is a waiting list, I'm going to give it up today so someone else can have it.

    January 12, 2013

    • A former member
      A former member

      Debra, I must be missing it, but I don't see a room number. Can you help me out? Thanks,

      January 12, 2013

    • Debra S.

      Same room as last time, Jim. (Hopefully we can keep that room for the rest of the year!) Check out Deborah's handy map to Room 406: http://www.meetup.com...­

      January 12, 2013

  • Jason B.

    Ohhh I wanted to come but I'm guessing you get moved up according to RSVP I'm no 13. Keeping my fingers crossed.

    1 · January 12, 2013

  • Jason B.

    HI guys, do all 40 people usually show up? Do you think there will be a bigger room for the waiting list to attend? Just curious?

    January 6, 2013

    • Deborah E.

      Hi Jason,

      No, not everyone who RSVPs for the event shows up. And they don't always change their RSVP before the meeting. There is a lot of activity the week before the event. If you're on the waiting list, Meetup will automatically add you to the meeting when space is available.

      January 6, 2013

    • Jason B.

      OK thanks Deborah, Hopefully there will be 13 members worth of activity lol... because I am number 13 on the list... :)

      January 6, 2013

  • Pete K.

    What tools did you use to maxiumize your traffic to the sight?
    Organic traffic,payed traffic,back-linking etc. Thank you from
    theinternetbusinessprovider-Pete

    December 5, 2012

25 went

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