Google Analytics

Google Analytics has so much more to offer than just showing you a website's top traffic sources. If you know where to look, you can discover a lot about trends in visitor engagement and where your website is strongest and weakest.

The data tells a story if you know how to follow the plot. On the other hand, where do you even begin?

In this session, Tim Yow will discuss how to uncover the real gems available in Google Analytics and how to leverage this powerful tool to improve your website's engagement and performance.

Tim began a successful career as a freelance designer back in 2004, but client demand steered him into the world of search engine optimization. Somewhere along the line, SEO became more than a career, it became his passion.

Out of that passion, he opened YowSeo LLC to offer custom marketing strategies for startups and small businesses with a focus on SEO and local search marketing.


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  • Bill A.

    Tim - Just a follow up on your March presentation. After the class I adjusted my Google Analytics settings to filter out my own IP. The data has changed significantly, unfortunately because I don't have much traffic yet. The good news is that the traffic I am getting is staying much longer that I realized. Since I added the filter, my Bounce Rate has dropped from 83% to 25%. Looks like more people are clicking around my site more than I thought. Now I need to feed them with more content.

    Thanks for the tip. I also have a good April Fool's post, if anyone would like a small chuckle.
    www.EnergyManagementInsider.com

    1 · April 1, 2013

  • Steve G.

    Tim knows his stuff and always presents it clearly so you can apply it.

    March 11, 2013

  • Bill A.

    Best Meetup yet. I like how Tim mixed basic topics with advanced. If our crowd gets large enough, perhaps we need to create Basic & Advanced break-out sessions.

    1 · March 10, 2013

  • A former member
    A former member

    Deborah,
    Edgar (E) actually has a good point re meetup location information. The info should probably be part of the message threads and/or more prominently displayed on the WordPress page. It's too easy for a new person to miss it in that small point size. Something to think about.

    March 10, 2013

    • Deborah E.

      Jim, thanks for the feedback. The venue location is in the same place on the Meetup event announcement for every Meetup event for every group that uses Meetup. Unfortunately, we (the organizers) have no control over how the information is displayed and we aren't able to change the font size of the event location description. If you'd like, you (or E) can suggest changes to Meetup about how events are displayed via the Meetup website, or via the Meetup Twitter/Facebook accounts.

      March 10, 2013

    • Gary L.

      On the web it is right below the address. Yes, it's a smaller font, but it is right there.

      But that text is harder to find on the mobile app. At least on the iPhone app, you have to click on the address for it to reveal that info. A lot of the mobile apps do that, instead of showing the whole thing in one column, you need to click for the description and back, the address and then back, the comments and the click somethings to get back.

      March 10, 2013

  • Tim Y.

    Thanks for the kind words, Marylynn and Katrina! I enjoyed presenting.

    1 · March 10, 2013

  • Marylynn G. H.

    This meetup was fabulous, accessible and useful. The information on interpreting results was very informative. Unfortunately, I could now easily spend a day in there looking at results. Before this session, I could get what I understood and be out in 10 minutes - and remain much less informed. Tim was an excellent presenter. Thank you Deborah and Deb!

    3 · March 10, 2013

  • Katrina T.

    Information invaluable. Presenter did a great job speaking to all user groups!

    1 · March 10, 2013

  • Andy

    Holy SEO Batman! There's a lot of people here! Great turnout!

    3 · March 10, 2013

  • Katrina T.

    I am here and excited to be here!

    3 · March 10, 2013

    • Deborah E.

      We're glad you're here too, Katrina! Great turnout today for Tim's talk.

      March 10, 2013

  • Tom

    Sorry I didn't notify You sooner. I will not be able to make it.

    March 10, 2013

  • Doug I.

    Sorry for the late notice. I can't make it due to illness.

    March 10, 2013

  • Kathryn S.

    Hi I'm sorry, but I didn't think I was going to make the list so I made other plans with my family. So I won't be able to make it.

    March 10, 2013

  • A former member
    A former member

    My work schedule changed and I am now not able to attend. reduce the wait-list by one.

    March 9, 2013

    • Deborah E.

      Hi Tom, Sorry you can't make it to Tim's talk. Hope to see you next month!

      March 9, 2013

  • Jonathan P.

    I had to miss this at WordCamp Detroit because I stayed in the developer side. I'm really looking forward to this.

    March 7, 2013

  • Graves Neal De A.

    Fingers Crossed!

    March 7, 2013

  • HE

    Can the people who know they can't make it, state that.... so that those of us who want to come can attend??? I'm just asking... :-)

    March 6, 2013

    • Deborah E.

      When people cancel their registration, Meetup automatically registers the next person on the waiting list. Not sure you know, but your Meetup bio has no name or info about how you use WordPress. It would be really helpful to be able to know your name.

      March 6, 2013

  • Chad J.

    Will I get a notice if spot becomes available for me?

    March 6, 2013

    • Deborah E.

      Yes. Meetup automatically manages registration and tracks who's next on the waiting list.

      March 6, 2013

  • Colette

    Some personal matters have come up and I am cancelling so someone can have my spot.

    March 4, 2013

    • Deborah E.

      Sorry you can't make it Colette. See you next month!

      March 5, 2013

  • Peggy K.

    I really wanted to attend and unfortunately I have to cancel. I am glad there is someone who can take my spot! I would love to see this topic offered again!

    March 4, 2013

  • A former member
    A former member

    Interested in getting an overview of google analytic

    February 19, 2013

  • Amanda

    Looking for WordPress expert & its plugins esp wish list, e-store, newsletters, auto-responders & affiliate plug-ins, w/ expertise in coding, programming, web design, online marketing. If interested or can recommend [masked]

    February 11, 2013

  • A former member
    A former member

    That sounds great. Thanks, Tim!

    January 28, 2013

  • Tim Y.

    Hi Joyce! And thank you for the kind words!

    This will much different than what I shared at WordCamp. We have about double the time and I won't focus as much attention on GA installation on WordPress. Plus, I avoided talking about data that relates to search engines at WordCamp so people wouldn't be inundated with SEO talk all afternoon. In March, that won't be the case. :-)

    1 · January 28, 2013

  • A former member
    A former member

    I saw Tim's excellent presentation at WordPress Detroit Camp. Will the information be the same or different?

    January 28, 2013

  • Danny B.

    yes, coming. me, myself and i. all 3 of us.

    January 27, 2013

  • Tim Y.

    Mysteries can be fun! :) See you then!

    January 27, 2013

  • Debra S.

    Looking forward to your talk, Tim! GA is a bit mysterious to many of us. :)

    January 27, 2013

  • Marylynn G. H.

    Looking forward to finding out how Google Analyticts can help propel our website and ultimately help more people in a housing crisis.

    1 · January 27, 2013

  • Dan D

    Yes, I have a question about google analytics!

    January 27, 2013

  • Cleo P.

    Sorry I'll miss this, a topic I'm really interested in, but I have a conflict

    January 27, 2013

  • Deborah E.

    We'll have more details soon on Tim's talk.

    January 14, 2013

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