Google Analytics has so much more to offer than just showing you a website's top traffic sources. If you know where to look, you can discover a lot about trends in visitor engagement and where your website is strongest and weakest.
The data tells a story if you know how to follow the plot. On the other hand, where do you even begin?
In this session, Tim Yow will discuss how to uncover the real gems available in Google Analytics and how to leverage this powerful tool to improve your website's engagement and performance.
Tim began a successful career as a freelance designer back in 2004, but client demand steered him into the world of search engine optimization. Somewhere along the line, SEO became more than a career, it became his passion.
Out of that passion, he opened YowSeo LLC to offer custom marketing strategies for startups and small businesses with a focus on SEO and local search marketing.