The As If Principle: The Radically New Approach to Changing Your Life
CFI has released their top 10 Science & Reason books of 2012. Here's what they have to say about As If:
Not yet out in the US (preorders available, coming in January) but already a best-seller in the UK, this book is the latest offering from Britain's most accessible and followed psychologist. Victorian philosopher William James had a theory about emotion and behavior: It isn't that our feelings guide our actions (feel happy and you will laugh). On the contrary, it is our actions that guide our emotions (laugh and you will feel happy). With this book, Wiseman uses his trademark humor to hammer the final nail into the coffin of the self-help movement: don't just think (or read) about changing your life. Do it.

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  • Sue M.

    Enjoyed Amy Cuddy's video. Watched it twice! Also liked Jane McGonigal's Ted Talk '

    1 · November 2

    • Carol

      I play "Words With Friends" with 7 of my friends and it is a nice connection. Now I feel better about that time spent on a game.

      November 3

  • Carol

    Always intelligent, interesting discussions

    November 2

  • Michael M.

    Yes, I've seen the Cuddy video several times in the past. Interesting and touching. Experienced myself several times. I like Cuddy's take - having experienced it herself, when she gave the suggestion/support. This is so much more effective than someone "hearing about" something and trying to give advice. Thanks for reminding me of the video - I'll watch again. ** Another TED great one is Jane McGonigal's on Gaming. In it she talks about "epic wins" which is what Cuddy offers to the grad student.

    November 2

  • Cheryl

    Sorry this is so last minute. I just returned from a weekend convention, and one of the sessions I attended at the convention was about TED talks. Coincidentally (you'll understand why if you watch it), one of the videos of talks he played for us was this one, by Amy Cuddy! :)

    November 2

    • A former member
      A former member

      Very interesting!!

      November 2

  • Cheryl

    I thought this article may be of interest. Some of these studies are discussed in "The As If Principle":

    1 · October 27

    • Art J.

      I am not going to make the meet up, but your article was characteristic of the book. It was not the typical self help book full of anecdotal evidence but rather it was full of studies and experiments that supported the idea how the mental->physical->­emotional chain is more an effective path rather then popular mental->emotional->­physical chain of influence. Have fun!

      1 · November 1

  • Paula S.

    I read "59 Seconds: Think a Little, Change a Lot." While useful, I'm not sure there's much to discuss. Just do it ;-)

    1 · September 9, 2014

  • Sharon

    Looking forward to reading this after "Alone Together" (which I haven't finished yet) because the author takes some some stabs at humanity's "as if" and "performance art" behavior in our "robotic moment" era. It strikes me that there's a tie between people exploring greater self-actualization, controlling their destiny, and tinkering with their own brains/hardware and their desire for more elaborate machinery and technology. As we control/direct ourselves more consciously and specifically are we becoming more or less human?

    2 · September 2, 2014

  • Mary G.

    speaking of Amazon, I also want to suggest buying your folks at B.oswells Amazon is running local bookstores out of business. Since the group meets at Web Boswell's please give them some business

    1 · September 2, 2014

  • Mary G.

    id suggest reading the reviews for this book on amazon especially the Kobe by the lsychilogist

    September 2, 2014

  • Mary G.

    i haven't been there in quite some time but still have a couple cl

    September 2, 2014

  • Mary G.

    Hi all

    September 2, 2014

  • Jeff M

    I just bought a new hardcover copy of this book today on Amazon for $2, plus $4 shipping. You read that right...not a typo. The book looks quite interesting...looking forward to reading and discussing it.

    1 · September 2, 2014

  • Cheryl

    I've read other self-help authors who encourage their readers to "Act as if!" The idea of reading an entire book on this principle is intriguing.

    February 13, 2013

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