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Little Canada Book Club - "How We Decide" by Jonah Lehrer

For our January meeting we will be discussing the book "How We Decide" by Jonah Lehrer. Product Description "The first book to use the unexpected discoveries of neuroscience to help us make the best decisions. Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of deciders from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?" We will also be choosing books for future meetings, so if you have any suggestions please post them or bring them to the meeting. In February we will be reading "Parasite Rex" by Carl Zimmer. Due to the limited space available in the meeting room, "maybe" RSVPs will not be allowed. Please be sure to update your RSVP if your plans change.

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  • Jack C.

    Glad everyone could make it, especially the new attendees. Look forward to the next.

    January 10, 2011

  • Jerry S.

    This was the first Little Canada Book Club meeting that Juliet and I attended and we both enjoyed it. Good, wide-ranging discussion with thoughtful, friendly people. We're looking forward to more of these!

    January 10, 2011

  • Jack C.

    Thanks for the article. Forgive the meta-analysis, but I couldn't help thinking that the prevalence of the "Decline Effect" may also decline over time.

    January 3, 2011

  • Nancy

    Thanks for the heads-up on the article! Not only applicable to current book, but others we've read.

    January 2, 2011

  • Will O.

    If you get a chance to read an article by Jonah Lehrer,
    it is very interesting.

    January 2, 2011

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