The Milwaukee Web Design June Meetup

WEB MARKETING - BUYING AND SELLING ADS So your boss or client says to you that you need to get this site generating some revenue with ads. Do you turn to AdSense? Doubleclick? Google AdManager? Or perhaps your boss or client says they need to increase traffic above and beyond traditional SEO. Where do you begin when you need to buy that advertising for your client? Is AdWords the only game in town? Are there niche networks that will perform better? Is Facebook a viable option? Join us as we present a panel of industry experts on ad buying and ad selling on the internet.
Julie Wagner
Media Supervisor Boelter + Lincoln Julie earned a B.A. degree in Communications from UW-Green Bay. Upon graduation, she promptly put her skills to work as a media planner for clients that range from healthcare and recreational sports to tourism and hospitality. Julie’s dedication to her work prevents her from sitting idly by. She’s an avid snowmobiler, which provides B+L clients like the Eagle River Area Chamber of Commerce & Visitors Center even greater insight. That coupled with her grasp of new media makes her very popular with clients.
Tom Johnston
Group Account Manager Aloha Interactive Marketing Tom Johnston is the Group Account Manager and resident pay per click expert for Aloha Interactive Marketing. Prior to joining the Aloha team, Tom managed online media for JSOnline.com as their Online Traffic and Sales Analyst. Before that, he spent three years in San Diego as the Email Marketing Specialist for SignOnSanDiego.com, the San Diego Union Tribune’s website. Over the past eight years, Tom has worked across multiple online channels including email marketing, organic search engine optimization, pay per click advertising, mobile development and online banner advertising. Tom provides strategic direction as well as account leadership and oversight on integrated communications programs. Tom graduated cum laude from the University of Wisconsin – Milwaukee with a Philosophy and Linguistics double major. This non-technical background coupled with his analytical mindset allows him to interpret technical information and data points and clearly convey that information to clients in a way they can clearly understand.
Tony Bangert
Interactive Sales Manager Fox 6 Interactive Tony Bangert is the Interactive Sales Manager for FOX6 and the President of the Milwaukee Interactive Marketing Association. Tony joined FOX6 in 2006 at the upstart of FOX6NOW.COM, where he manages sales-related responsibilities. Before that, Tony was at Tradepress Publishing as a Regional Sales Manager, working with a group of print and e-products including e-newsletters, banner advertising and the launch of an industry-specific vertical search engine. Tony has been working in this field for 5 years and is committed to the advance of interactive marketing in Milwaukee. This is exemplified by his active participation in lectures at local universities, association involvement and ongoing interactive education.
UP ON DECK FOR JULY Content Management: Selecting the right software for the right project. We discuss Joomla, Wordpress, Expression Engine, Drupal, home grown, and more.
CARE TO COMMENT? As always, if you have any questions, comments, concerns, or just want to say "Hi", please feel free to
contact the organizer. This is your group, make it what you want it to be. Our advisory group meets once/quarter. If you would like to participate, contact the organizer, and we'll get you in the fold.

Join or login to comment.

  • A former member
    A former member

    THIS is what a panel discussion should be like! My only quibble was the beginning....you might have directed the questions to talk a bit more about core issues and core strategies from the bottom up, rather than chipping away from the top down, but once things got going there were good questions and better answers all around. I don't think I've attended a panel where people got down to the nitty-gritty as quickly, and stayed there as consistently, as happened here. The info managed to bridge the gap between the newbies and the geeks. Only buzz terms that didn't get defined were "negative keyword" and "ROI"...given the number of buzzwords used, that's a damn good percentage. Usually, everyone assumes that these are universally known, and no one dares admit that they're not.

    High marks all around.

    June 3, 2009

  • A former member
    A former member

    I was impressed with the organization and moderation by Steve. The panel was professional, very knowledgeable on the subject matter and provided me with a wealth of information. Two hours ended up seeming too short for the topic and I hope we'll do a 2.0 on this one.

    June 3, 2009

  • Roger H.

    The panel was good, but I didn't feel it matched the audience well. It would have been nice to hear from a successful local webmaster who uses advertising on his/her sites OR uses advertising to get their ads out into the world. Their primary goal would be dedicated toward a product (a product that is NOT marketing/advertising). For example, a webmaster for a local manufacturer that makes widgets. I think that person would have been a better match to an audience full of webmasters looking to better utilize the marketing tools of the internet. Besides that, there were a few points discussed that I was not previously aware of (like ad standard sizes and the IAB) so I did get some benefit from attending. Thanks!

    June 3, 2009

  • Joe L.

    This was my first meetup and I was impressed. I learned a lot about online advertising. I had limited knowledge on the subject yet found the discussion both educational and entertaining. I look forward to future meetups.

    June 3, 2009

  • A former member
    A former member

    The panel was very knowlegable, but spoke the language of button downed big business. I was disappointed by the lack of discussion of viral and guerella marketing. All in all I didn't hear much that I didn't know already, except for the discussion points brought up by the meetup participants themselves. It would have been a Neutral rating had it not been for the points raised by the audience. I had also hoped for some discussion of SEO, which I thought had been in the description

    June 2, 2009

  • Tom S.

    Very good speakers. Lots of honest knowledge about big topics.

    June 2, 2009

  • Tom S.

    Very nice. A lot of good information for any level of knowledge base regarding ads. The speakers were very knowledgable.

    June 2, 2009

  • Jason G.

    I thought this was one of the most informative meetup yet.

    June 2, 2009

45 went

People in this
Meetup are also in:

Create your own Meetup Group

Get started Learn more
Rafaël

We just grab a coffee and speak French. Some people have been coming every week for months... it creates a kind of warmth to the group.

Rafaël, started French Conversation Group

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy