WEB MARKETING - BUYING AND SELLING ADS So your boss or client says to you that you need to get this site generating some revenue with ads. Do you turn to AdSense? Doubleclick? Google AdManager? Or perhaps your boss or client says they need to increase traffic above and beyond traditional SEO. Where do you begin when you need to buy that advertising for your client? Is AdWords the only game in town? Are there niche networks that will perform better? Is Facebook a viable option? Join us as we present a panel of industry experts on ad buying and ad selling on the internet.
Media Supervisor Boelter + Lincoln Julie earned a B.A. degree in Communications from UW-Green Bay. Upon graduation, she promptly put her skills to work as a media planner for clients that range from healthcare and recreational sports to tourism and hospitality. Julie’s dedication to her work prevents her from sitting idly by. She’s an avid snowmobiler, which provides B+L clients like the Eagle River Area Chamber of Commerce & Visitors Center even greater insight. That coupled with her grasp of new media makes her very popular with clients.
Group Account Manager Aloha Interactive Marketing Tom Johnston is the Group Account Manager and resident pay per click expert for Aloha Interactive Marketing. Prior to joining the Aloha team, Tom managed online media for JSOnline.com as their Online Traffic and Sales Analyst. Before that, he spent three years in San Diego as the Email Marketing Specialist for SignOnSanDiego.com, the San Diego Union Tribune’s website. Over the past eight years, Tom has worked across multiple online channels including email marketing, organic search engine optimization, pay per click advertising, mobile development and online banner advertising. Tom provides strategic direction as well as account leadership and oversight on integrated communications programs. Tom graduated cum laude from the University of Wisconsin – Milwaukee with a Philosophy and Linguistics double major. This non-technical background coupled with his analytical mindset allows him to interpret technical information and data points and clearly convey that information to clients in a way they can clearly understand.
Interactive Sales Manager Fox 6 Interactive Tony Bangert is the Interactive Sales Manager for FOX6 and the President of the Milwaukee Interactive Marketing Association. Tony joined FOX6 in 2006 at the upstart of FOX6NOW.COM, where he manages sales-related responsibilities. Before that, Tony was at Tradepress Publishing as a Regional Sales Manager, working with a group of print and e-products including e-newsletters, banner advertising and the launch of an industry-specific vertical search engine. Tony has been working in this field for 5 years and is committed to the advance of interactive marketing in Milwaukee. This is exemplified by his active participation in lectures at local universities, association involvement and ongoing interactive education.
UP ON DECK FOR JULY Content Management: Selecting the right software for the right project. We discuss Joomla, Wordpress, Expression Engine, Drupal, home grown, and more.
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