Milwaukee Web Professionals Message Board › New Meetup Next Tuesday: Introduction to unmoderated usability testing tools

New Meetup Next Tuesday: Introduction to unmoderated usability testing tools

Steve R.
stevedrobinson
Milwaukee, WI
Hi Folks,

Sorry for the late notice. Trust me, this one is worth fitting into your schedule.



What: Introduction to unmoderated usability testing tools
When: Tuesday, June 21, 2011 6:30 PM

Where: C2 Graphics & Productivity
222 Erie Street STE 330
Milwaukee, WI 53202

Program Description:

Remote unmoderated usability testing tools have given interaction designers and website owners a host of new options for evaluating ease of use, but how much insight do they provide? Lyman Casey, principal of Chicago area UX firm Centralis­ will review the capabilities and the limits of tools such as Loop11­, Usertesting.com­, Userzoom­ and Chalkmark­, describing how they differ from lab-based, moderated testing. Lyman will discuss how unmoderated and live testing meet distinct yet complementary needs in an overall UX program.

About Lyman Casey:

Lyman Casey is a Cognitive Psychologist with 12 years professional experience in usability, human computer interaction and user experience design.

As cofounder and partner at Centralis, Lyman helps companies and organizations of all sizes learn how to make their products more successful by making them easier for people to use.

Prior to Centralis, Lyman served as Director of User Experience at the leading Chicago e-commerce integrator Giant Step, now part of Publicis Groupe. In that role, he established the company's User Experience practice and built a team recognized as leader by industry analysts such as Forrester Research. His prior technology experience includes the design and development of expert systems software for Silicon Valley firm Brightware, a provider of custom applications to Fortune 500 clients.

Lyman began his career as a marketing executive at the Madison Avenue agency DMB&B, where he developed and oversaw marketing and advertising strategies for a range of global brands.

Lyman holds a doctorate in Cognitive Psychology from Northwestern University and a bachelor’s degree from Williams College.



About Our Host, C2 Graphics Productivity Solutions:

C2 is Wisconsin's only Adobe Authorized Training Center with offices in Madison and Milwaukee, WI. Our core competencies: software training & talent placement to the creative industry. We offer Adobe/Quark Certified Instruction to creative professionals, like graphic designers & production artists. Our trainers, themselves practicing professionals, share best practices & industry-driven curriculum with clients to help them be better, stronger and faster. We also recruit, assess & place industry professionals (graphic designers, production artists, marketing pros, copywriters, etc.) at competitive rates.



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