Entrepreneur Stories: Larry Mills of Sony/ATV

  • June 28, 2012 · 6:30 PM
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A discussion and Q/A with Larry Miller, the VP of Strategic Marketing at Sony/ATV

 

At 22 years old – Larry Mills started his career in the music business by launching an independent record company called Steam Records. Steam Records put out early releases byRusted Root, Lisa Loeb, Shawn Mullins, Kristian Bush (Sugarland) and Steve Ellis, the founder of Pump Audio.


Larry went on to start a second label, Autonomous Records, which launched the careers of platinum artists Sister Hazel and Creed. Autonomous was acquired by Roadrunner Records in 1997. After a brief run with Roadrunner Records, Larry started a few entertainment companies including an artist management company, a television production company and sports marketing firm.

In 2006 Larry was hired by Pump Audio as their VP of Marketing and Partnerships one year before Pump was acquired by Getty Images, where Larry became their Director of Music Products.


It was from there in February of 2011, that Larry was recruited to become the first VP of Strategic Marketing for Sony/ATV Music Publishing, where he currently looks for new and interesting ways to promote, develop and monetize songs and songwriters from one of the largest music publishers in the world.

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  • Don Ketteler

    Liked it a bunch. Loved hearing approach to apps and internet from publishing perspective and Larry had great insides and anecdotes.

    July 1, 2012

  • Steven Royster

    Great insights on the publishing business and general music industry "nuggets" from Larry. Also met some really inspiring entrepreneurs - all good!

    June 30, 2012

  • Matthew Billy

    Larry was a great guest speaker!!!

    June 29, 2012

  • Janishia Jones

    Very knowledgeable. Love that's it's an intimate setting. Met a lot of people in very short time.

    June 29, 2012

  • Roman Fichman Esq.

    Terrific meetup and attendees.

    June 29, 2012

  • debnewman

    Excellent small group with lots of bright young would-be entrepreneurs. Larry was smart and knowledgable about music publishing and digital music.

    June 29, 2012

  • A former member
    A former member

    Larry provided great insight to a tech/startup role in building relationships & doing business with a publisher. Great meeting.

    June 28, 2012

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